Being Local is a Tremendous Competitive Advantage for the PostNet Franchise
The nation’s leading design, printing and shipping franchise offers an expansive menu of services and a personalized, consultative approach
By now, I’m sure you’ve heard the phrase, “shop local,” hundreds, if not thousands, of times. But that phrase truly means something when it comes to building a business that seeks to engage and attract both local small businesses and individual consumers as customers.
PostNet franchises are owned and operated by entrepreneurs who live, work and play in the areas where their business is located. Our franchisees run their businesses like CEOs – meaning they spend a significant amount of time networking within their community and taking part in events, charities, associations and nonprofit boards. Not only do our franchisees earn trust through active engagement, they also generate business.
Becky Murphy-Hatosy, a PostNet owner in Paragould, AR, is a terrific example as to how community engagement can translate into a successful business.
A decade after Becky opened her PostNet franchise, her business is busy every single day. She employs a small staff of five, and encourages them to go out and network to bring business in, even going as far as training a few of her employees to do local outreach as part of their regular weekly duties.
“My theory is that everyone knows different people, so I encourage them to act as ambassadors for our brand,” Becky says. “We keep up with everything that’s going on – from chamber meetings and events, to when the annual fair is going to happen. I make phone calls and ask them, ‘what do you need?’ We win a lot of business that way, and we’ve won a lot of regulars in the process. People appreciate that we care about the things that are happening in town, and they know that our interest is genuine – and being genuine goes a long way in a small town.”
Because we take the time to know our customers and our communities, we’re able to serve both B2B customers and individual consumers alike through a collaborative approach to problem solving. Combined with our range of services, which is one of the most robust menus in the industry, PostNet excels at delivering best-in-class solutions to our customers’ needs.
“We really are our small business community’s local partner for marketing services solutions,” says Sharon Foster, co-owner of a PostNet franchise in Charleston, South Carolina. “Businesses of all types come to us for help, advice and high-quality work. They are usually amazed at what we can do for them. We do menus, flyers, you name it. We even help our small business owners with their marketing budgets — we get very involved, we establish relationships with our customers and keep track of their successes. If they thrive, so do we. It might sound like common sense, but as a small business owner, the best way for us to advertise is to make sure that every customer leaves us with a smile. If they do, not only will they come back, but they will also tell their friends about us.”
Most recently, we announced further expansion of our service offerings by becoming the first national franchise to offer virtual mailbox solutions to businesses and consumers. By partnering with the leading virtual mailbox companies in the industry, Anytime Mailbox and iPostal1 , PostNet customers* can view and manage their physical mail or packages from their mobile device or computer – anytime, anywhere. Users receive a notification when their mail arrives, along with a picture of the outside of their mail or package. With a simple click, customers can request to have their mail or packages forwarded, scanned, recycled or shredded.
*Virtual mailbox services are currently available at participating PostNet locations.
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.