Three Reasons Why PostNet Is a Best-Bet Investment
Leading marketing services franchise wins praise for proven business model as it rapidly expands across the country
Small businesses are often and rightly referred to as the “engine of the American economy,” and here’s why: Forbes reports that the 28 million small businesses in the United States employ 50% of the adult working population and have created 65% of all net new jobs since 1995.
Forbes also reports that approximately 543,000 new businesses get started each month, which indicates that entrepreneurship is on the rise. However, every small business faces the same struggles: how to stay open, how to grow and how to thrive.
Enter PostNet. As the leading marketing services franchise, PostNet is a local ally for small businesses across the country and around the world. We offer a full menu of services, including graphic design, full-service digital printing, direct mail, signage, document binding and finishing, and ancillary business services, like private mailbox rental and more. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection, coupled with in-center professional packaging services to meet the shipping needs of our customers.
“Each PostNet location is owned and operated by a local business owner, which means our
franchise owners understand firsthand the day-to-day challenges small business owners face
and are personally invested in the local partnerships they serve,” says Steve Greenbaum, co-
founder and CEO of PostNet. “PostNet franchise owners are local business partners for the local business community; people who truly care about their customers’ success by delivering the right solutions to meet their printing, shipping and marketing needs.”
Here are three reasons why PostNet is a best-bet investment:
PostNet has a proven business model
As 2016 rolls on, the awards keep rolling in for PostNet. Our proven business model has been named a best-bet investment by Franchise Direct, Franchise Gator and Entrepreneur magazine. The demand for new PostNet centers is bigger than ever before, and PostNet has become the go-to resource for the millions of small businesses at home and abroad.
PostNet is ahead of economic trends that show that the entrepreneurial spirit is stronger than ever before. Spending by the 28 million small businesses in the U.S. generates a significant share of the $380 billion annually that goes to printing, shipping and online marketing. PostNet is the only brand capable of serving those millions of small business owners by providing them with the tools and expertise to compete for customers.
“We’re very honored that our business model has won so much praise,” Steve says. “People come into this organization every day from around the world. Our job is to help them be successful and ensure that their experience and relationships with the PostNet franchise family add value on all levels. As founder and CEO and the person who drives the strategic vision, making sure that our franchisees succeed is of paramount importance to me. We truly care about everyone and everything the PostNet brand touches.”
PostNet has a peerless commitment to innovation
PostNet continues to focus on driving value to PostNet franchisees in their businesses. In 2015, PostNet made significant investments in technology to simplify the business model and keep franchisees on the leading edge.
In 2015, PostNet launched its Online Print Center, a dynamic online print production and fulfillment platform that makes PostNet centers even more accessible to customers. This tool provides customers with 24/7/365 access to the same high-quality products and services that they get when visiting PostNet’s centers in person, making ordering, re-ordering and managing their print projects even more convenient. With a few clicks of a mouse, customers can have their files printed and ready for pickup at their local PostNet center or packaged and shipped to their destination of choice.
“Innovation has, and will always, drive our company strategy, making us well-positioned to develop products and services that meet the changing needs of consumers and businesses,” Steve says. “Because of our ownership structure and operating philosophy, we’re faster and more nimble than our competitors when it comes to executing innovation. We actively seek opportunities to develop competitive advantages and new technologies that will have a meaningful impact on our franchisees and their customers.”
PostNet continues to rapidly expand at home and abroad
In 2015, PostNet opened 15 new locations across the country, including several in the bustling urban cities of Atlanta, Miami, Austin, Washington D.C., Dallas, Minneapolis and San Diego, and one on the West Virginia University campus, bringing the total number of U.S. locations to more than 260. The brand also expanded its network of international centers to nearly 400 locations.
After kicking off the year with exciting center openings in California, West Virginia, Connecticut Georgia and Texas, PostNet is scheduled to open eight new centers in the first half of 2016. Throughout the year, PostNet will continue executing its strategic growth plan, expanding the brand into untapped and existing markets domestically and overseas.
“Our continued franchise growth in 2015 and impressive number of new centers scheduled to open in 2016 demonstrates the strong demand for our customized, business-enhancing services,” Steve says. “We will be growing for years to come.”
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.