Three Reasons Why Franchising with PostNet Makes Sense After 50
Leading marketing services franchise values the experience, leadership and skill set of entrepreneurs ages 50 and up
While there may be touch of grey in your hair, you’ve spent years proving yourself in the real world: obtaining leadership skills, defining your values and finding the financial security that enables you to dream bigger and better. If you’re reading this, chances are that your dream is to carve out a future of your own making. Those characteristics are exactly the same qualities that have helped position PostNet as the premier marketing services franchise nationwide and around the world.
PostNet has also been on a journey — we’ve evolved from a humble pack-and-ship business into a forward-thinking marketing services franchise that specializes in providing professional solutions to the 28 million small businesses in the United States. We offer a full menu of services, including graphic design, full-service digital printing, direct mail, signage, document binding and finishing, and ancillary business services, like private mailbox rental and more. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection, coupled with in-center professional packaging services to meet the shipping needs of our customers.
PostNet is way out in front of our competitors in the rapidly growing marketing services industry — the Titanic-sized brands aren’t nimble, local or authentic enough to be the local partner that a small business owner depends on.
“Each PostNet location is owned and operated by a local business owner, which means our franchise owners understand firsthand the day-to-day challenges small business owners face and are personally invested in the local partnerships they serve,” says Steve Greenbaum, co-founder and CEO of PostNet. “PostNet franchise owners are local business partners for the local business community; people who truly care about their customers’ success by delivering the right solutions to meet their printing, shipping and marketing needs.”
Here are three reasons franchising with PostNet makes sense after 50:
Our proven business model makes PostNet a best-bet investment
PostNet is ahead of economic trends that show that the entrepreneurial spirit is stronger than ever before. Spending by the 28 million small businesses in the U.S. generates a significant share of the $380 billion annually that goes to printing, shipping and online marketing. PostNet is uniquely positioned to serve those millions of small business owners by providing them with the tools and expertise to compete for customers.
The industry has taken notice: our proven business model has been named a best-bet investment by Franchise Direct, Franchise Gator and Entrepreneur magazine — and 2016 isn’t even halfway over. The demand for new PostNet centers is bigger than ever before, and PostNet has become the go-to resource for millions of small businesses at home and abroad.
“We’re very honored that our business model has won so much praise,” Steve says. “People come into this organization every day from around the world. Our job is to help them be successful and ensure that their experience and relationships with the PostNet franchise family add value on all levels. As founder and CEO and the person who drives the strategic vision, making sure that our franchisees succeed is of paramount importance to me. We truly care about everyone and everything the PostNet brand touches.”
PostNet is the most innovative brand in the marketing services franchise space
PostNet franchise owners are their community’s resource for business-enhancing print and marketing solutions that help small businesses thrive. In addition, PostNet fulfills its promise to drive value to our franchise owners in their centers by making significant investments in technology and innovation, so our franchise partners have the ability to expand their reach, increase their visibility, engage with more customers, build sales and gain even greater market share.
In 2015, for instance, PostNet launched its Online Print Center, a dynamic online print production and fulfillment platform that makes PostNet centers even more accessible to customers. This tool provides customers with 24/7/365 access to the same high-quality products and services that they get when visiting PostNet’s centers in person, making ordering, re-ordering and managing their print projects even more convenient. With a few clicks of a mouse, customers can have their files printed and ready for pickup at their local PostNet center or packaged and shipped to their destination of choice.
“Innovation has, and will always, drive our company strategy, making us well-positioned to develop products and services that meet the changing needs of consumers and businesses,” Steve says. “Because of our ownership structure and operating philosophy, we’re faster and more nimble than our competitors when it comes to executing innovation. We actively seek opportunities to develop competitive advantages and new technologies that will have a meaningful impact on our franchisees and their customers.”
PostNet franchise owners are meaningful members of their communities
After kicking off the year with exciting center openings in California, West Virginia, Connecticut, Georgia and Texas, PostNet’s outlook for 2016 is strong. Throughout the year, PostNet will continue executing its strategic growth plan, expanding the brand into untapped and existing markets domestically and overseas.
Perhaps the secret of PostNet’s rapid growth is that our proven business model is fundamentally linked to our franchise owners becoming meaningful members of their communities. For Rick Groves, owner of a PostNet franchise in Auburn, Indiana, franchising with the brand has enabled him to give back. During the holiday season, Rick is often mistaken for Santa Claus — a role he is happy to play when he takes the time to donate toys to the children of military families during Christmas. While Rick is a success with the PostNet brand, franchising with a proven business model has meant that he didn’t have to face the challenges of going into business on his own:
“The level of support that PostNet provides for their franchisees is outstanding,” Rick says. “Steve Greenbaum (CEO of PostNet) and Brian Spindel (President of PostNet) built this company, and you better believe that they want their franchisees to succeed. So many other brands have executive teams with no relation to the company as it was founded, but PostNet is led by its founders; they have skin in the game and are hands-on. For example, in dealing with our new point-of-sale system, the president of the company gave me his cell phone number and said, ‘If you have any problems, call me.’ What other company would do that? Their leadership is also why we remain on the cutting edge. In 1999, I was impressed that PostNet had a strong presence on the internet, which was very forward-thinking. Now, we’re taught to have our own presence on the internet, with Facebook and Twitter. This helps us remain relevant and win new business.”
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.