How often are you being struck by an ad you saw in the newspaper nowadays? Are you more often finding yourself clicking on advertisements that pop up on your Instagram feed? In our increasingly digital world, the future of print solutions may look gloomy. However, industry trends indicate that in reality, print is here to stay, and even more so, it’s a great partner to digital marketing — we think now is a great time to open a print franchise. Currently, quality printing services are driving around $170 billion in annual sales and are predicted to continue growing steadily through the years. The question is, are you ready to take the leap?1
Though many of our activities have become more digitally based, we still live in the real world — and quality printing services are still an essential aspect of any business. . Labeling and printed packaging help inform consumers what they’re buying and who manufactured it, consistent branding develops recognition and builds loyal customers, high-quality printing portrays professionalism, and print materials help enhance marketing materials and improve communication — the benefits are endless.
High-Quality Printing on Brand Image
People will perceive who you are based on the materials they see come out of your marketing. They will formulate an opinion about your level of professionalism, legitimacy, and connection with the audience. High-quality, polished print materials reflect positively on a business and help develop credibility and trustworthiness.
Brand Consistency
Just as much as wanting to come across as professional, businesses utilizing high-quality printing will encourage consistency across all their materials. High-quality printing can help brands, especially small businesses, establish a strong and recognizable brand identity.
Enhancing Marketing Materials
Brochures, flyers, and posters are visually appealing, engaging, and memorable — businesses, especially small businesses, who utilize these marketing methods, may have a better chance of connecting with their local community. If you are a product business, creating compelling packaging will help with brand recognition, legitimacy, and customer satisfaction.
Signage and printed marketing materials help people locate shops and connect with the services they need. Though the internet presents rich opportunities for marketing, print-based tactics like distributing flyers and door hangers, displaying yard signs and banners, and mailing postcards are still some of the best ways to get a message noticed. In fact, direct mail is growing more and more effective as the overall volume of mail decreases, making it easier for marketing mailpieces to stand out.
Print can do many things digital can’t and vice versa. That’s why we believe the most effective marketing strategies involve both working in tandem.
Tracking data, location, and audience types is all more effective with digital marketing. Digital tools can tell us so many minor details about our audience and how campaigns are performing, stuff print materials just can’t do. However, people connect more with a brand if they can interact with something physical. Print material connects with audiences on a more emotional and nostalgic level. Marketing campaigns also utilize tracking URLs and QR codes on print materials to drive traffic to a landing page or other digital tools. A partnership like that will help understand audience behavior beyond their digital footprint. The unique power of printing, mixed with the understanding of digital marketing is a marketing force to be reckoned with.
Email, social media, and other technology may have replaced many of our old ways of keeping in touch with one another, but for special occasions, nothing can take the place of printed stationery and other business print solutions. Wedding invitations, thank you notes, and greeting cards are just a few examples of sentimental pieces that are unlikely to ever disappear from our culture. Everyone knows that it takes much more effort to select a card, personalize it, handwrite a message, and put it in the mail compared to simply sending off an email. That effort — as well as the resulting keepsake of the card, invitation or note — is deeply appreciated by the recipient or customer.
When businesses and individuals require print products, there are indeed a large number of online retailers they can turn to. However, there is still a huge demand for brick-and-mortar print franchises. Online retailers often offer only a limited number of options when it comes to customization, while the sky’s the limit for a print service provider with an in-house graphic designer. Not to mention, working face-to-face with someone is more engaging and the results are exponentially better.
Additionally, printing can be complicated, and most people don’t know where to start when making decisions about bleeds, paper stock, coatings, and additional options like foil or spot UV treatment. Consulting face-to-face with a print expert at a custom printing franchise is ideal for customers to find the best, most economical way to bring their vision to life. Being able to see and touch samples in person is the only way to viscerally understand exactly what your finished product will look and feel like.
The key to operating a successful print franchise is convenience. By offering a wide range of products, along with friendly, expert advice and thoughtful consultation, PostNet provides an experience that online retailers can’t compete with. Not to mention, local businesses can offer a much faster turnaround than an online-based printer whose production facilities may be located on the other side of the country.
If you have an interest in printing, an entrepreneurial spirit and an enthusiasm for helping individuals and small business owners find the perfect solution to meet their needs, opening a PostNet print franchise could be the perfect franchise opportunity for you! Capitalize on the potential the print industry presents and learn more about opening your own PostNet today.
1According to the Printing Industries of America’s 2019 State of the Industry report.
Content Updated 11/12/24.
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