PostNet Printing Franchise Co-Founder Discusses Implications of 3D Printing

PostNet printing franchise co-founder Brian Spindel discusses 3D printing technology with senior editor of Plastics Today


PostNet President and COO Brian Spindel, right, joins CEO Steve Greenbaum to accept an award for franchisee satisfaction from Franchise Business Review.

PostNet President and COO Brian Spindel, right, joins CEO Steve Greenbaum to accept an award for franchisee satisfaction from Franchise Business Review.


PostNet printing franchise owners will tell you that one of the things they value about PostNet is the fact that co-founders Steve Greenbaum and Brian Spindel stay abreast of new technologies and are always looking for opportunities to use technology to help franchisees increase their earning potential while serving their customers.

When PostNet recently announced the launch of 3D printing services, it inspired some smart questions from Plastics Today Senior Editor Carol Goldsberry, who wondered how the printing franchise would protect the intellectual property rights of people who created 3D designs.

Brian, who is president and COO of PostNet, shared his answers in a recent conversation, which Carol highlighted at

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A few excerpts:

“I’ve been in the retail pack-and-ship and business services arena for 30 years, and whenever something new comes along I try to correlate it to past evolutions of technology,” Spindel explained.

“When I start looking at 3D printing services operationally, it’s not that much different from the other services we offer. Copyright protection is an issue in the copy business, but it was more problematic in the 1990s when people would bring in books, put them down on the glass and start copying pages. We have to consider who owns what’s being printed. That’s not a lot different than 3D.”

In traditional publishing, there are people who create templates with a royalty structure that provides rights to buy photos from the photographer, for example. “All these models that have been created help people understand that someone owns the intellectual property,” Spindel said. “There are 3D printable files; some are free, others you pay a use royalty.”

Later in the piece:

Spindel noted that the company’s primary concern is its business model staying relevant for its franchisees. “We know what happened to video stores and travel agencies,” he said. “If scanning capabilities get better, we have a model like Pandora and iTunes. The industry will be sorting all these copyright issues as time goes on.”

Learn more about PostNet

When PostNet CEO Steve Greenbaum and Brian first became business partners in the 1980s, they vowed to embrace technology and always look for new and better ways to serve their customers. Their commitment to innovation has helped PostNet evolve from a shipping franchise like The UPS Store to become a full-fledged neighborhood business center that offers digital printing, graphic design, marketing solutions and more.

PostNet, which has about 300 locations throughout the United States and 700 worldwide, has been named to “Entrepreneur” magazine’s annual list of top franchise opportunities for 21 years in a row, and we consistently win awards for franchisee satisfaction from Franchise Business Review. You can read stories about our franchisees and their customers on our blog, and you can learn about our services and business model by visiting our research pages.

Interested in joining a franchise family that is focused on serving customers, helping franchisees succeed and keeping an eye on emerging opportunities? Start a conversation by filling out a form to download our free franchise report, or call us at 877-900-6614!