PostNet Franchise Is Ahead of B2B Trends
The nation’s leading design, printing and shipping franchise is at the forefront of the B2B marketing boom
It’s that time of year again when national publications are running articles projecting the trends that will impact small business owners in 2017. In the case of B2B marketing, the stakes couldn’t be higher, as small business owners need to determine which initiatives will most effectively win them new customers, increase their name recognition and make them more profitable.
The fact that there are more than 28 million small businesses in the United States, all vying for a share of the market, fighting for media attention, customers and the need to remain successful, has created the B2B marketing boom. According to Outsell, a research and advisory firm focused on media and technology, B22 spending on marketing was upwards of $154 billion in 2016, up 5% from the year before.
While the think pieces roll in from Forbes, Huffington Post, Inc., and dozens of others as to how small businesses can best use their marketing dollars to drive growth in 2017, PostNet is where these ideas will be put into practice by small business owners across the country.
“Each PostNet location is owned and operated by a local business owner, which means our franchise owners understand firsthand the day-to-day challenges small business owners face and are personally invested in the local partnerships they serve,” says Brian Spindel, co-founder and CEO of PostNet. “PostNet franchise owners are local business partners for the local business community; people who truly care about their customers’ success by delivering the right solutions to meet their printing, shipping and marketing needs.”
PostNet is unique in the printing and shipping segments where the iconic franchise competes. What sets PostNet apart from the industry is both the range of products offered (which gives small business owners a one-stop shop of comprehensive solutions for their printing, shipping and design needs) and that PostNet franchise owners act as consultants to help customers determine what initiatives to spend money on in order for their businesses to grow.
“Our primary job is to solve problems for our customers,” says Ken Rodes, owner of a PostNet franchise in Davidson, North Carolina. The only way you’ll go out of business is when people run out of problems. We are entirely focused on an exceptional level of customer service, and that separates us from our competitors. When our customers walk out our doors, we make sure that they are confident that they have been taken care of. That makes our customers very loyal. This business is challenging, but you’re always going to be learning — which keeps you alert as a business owner.”
PostNet franchise owners don’t wait for small business owners to walk through their doors. They are actively engaged in their communities. In the case of Lindsey and Tony Gervacio, new PostNet franchise owners in South Oklahoma City, Oklahoma, this means taking on responsibilities such as joining boards of local nonprofits, leadership roles in their local Chamber of Commerce, attending networking events and knowing what small businesses will need before they know they need it:
“We take turns as to who goes out and networks on a daily basis,” Tony says. “Because it’s just the two of us, we sit down every morning and make a plan for the day. We’re getting new business all the time, but it’s essential that all of our customers become repeat customers. The only time we’re cold calling is when the seasons change. For instance, we know that right now, lawn care companies are beginning to advertise their services, so we’re going to call them and see if they need anything. We’re so new that we cannot wait for someone to walk in through our doors. We need to go out and bring the business to us.”
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.