Award-winning Printing Franchise Growing in Atlanta
PostNet plans to open 25-30 franchise locations in Atlanta in the coming years
Small business is the backbone of the American economy. It’s where many great ideas and innovations start, and it’s where economic growth gets most of its muscle. According to the SBA, 55% of all jobs since the 1970s have come from America’s small businesses.
But how do small businesses stand out? Not every small business owner is a marketing wizard, and small and medium-sized businesses usually don’t have the resources to establish their own marketing departments — yet, in order to compete effectively, they need to have a solid brand identity and professional marketing materials, both in print and online. And they need to have an effective strategy for reaching customers.
That’s why PostNet Neighborhood Business Centers are such a valuable part of the communities we serve. We partner with owners of small and medium-sized businesses to provide them with a range of services — digital printing, email and online marketing, direct mail marketing, signs, graphic design, forms, newsletters, menus, and more — that are designed to help them win customers and grow their businesses. Our technologies and services are designed to make professional, Fortune 500-caliber marketing materials available to small businesses.
PostNet printing franchise is growing in the Atlanta area
PostNet began franchising in 1993 and has been rated a top franchise opportunity by Entrepreneur magazine for 21 years in a row. We also have won a string of awards for franchisee satisfaction from Franchise Business Review. We have more than 700 locations worldwide, and there are currently two in Atlanta. However, PostNet recently announced an ambitious plan to open 25-30 PostNet locations in the area in coming years.
The PostNet franchise owners in the Atlanta area are supported by Kevin Center, who had like-minded entrepreneurs in mind when he opened the doors to his first PostNet franchise — in the heart of Atlanta’s affluent Buckhead district.
“The business-to-business angle fit with my background as a management consultant,” Kevin says. “I’ve achieved a level of expertise in working with businesses, including strategic planning, process improvement, organizational development — and I feel that’s my functional strength. Generally, working in a business-to-business model is more exciting to me. You get to know your customers, and there’s a community that you build here. In the grand scheme of things as a PostNet franchisee, I’m a small business owner, too, so I can relate to other small business owners.”
Kevin says that the city of Atlanta is “a very entrepreneurial area,” but even more importantly, Kevin is noticing a large number of young professionals flocking to the city, which is a sign of the city’s long-term growth potential.
“Atlanta is a booming city with a young population,” Kevin says. “There are so many transplants from the Northeast, from out West and from overseas, as well. There are a number of Fortune 500 companies relocating their headquarters here, and it’s a fun place to visit. With this many people here, it’s very attractive to small businesses. And all of those businesses need the services that PostNet provides.”
The need for small business marketing solutions in the is huge. In 2010, the U.S. Census Bureau counted 50,970 businesses in the city — and there are several small and midsize businesses in Atlanta that need a PostNet franchise location to support them. Small business owners must juggle a variety of functions to help their businesses succeed. Marketing is one of those functions, but it’s a responsibility that many small business owners struggle with because they lack the knowledge, the skills, or the time to create professional-looking materials and execute a strong marketing strategy. PostNet takes much of the burden off their shoulders, providing expert guidance and then executing marketing plans, which allows businesses to focus on their core services while we help them gain visibility.
Here are more key numbers:
136,776: According to the Central Atlanta Progress, that number reflects how many people work within the four-mile radius of the downtown core — creating an incredible density of potential B2B customers for PostNet to serve. If you are willing to go out and meet them, and help them improve the way they market their services, you can have a big impact.
No. 2: Money recently named Atlanta as the second best city for Millennials, based on several factors including, “on places where job growth is projected to be above average; food, rent, and other necessities are relatively affordable; and there are high concentrations of grocery stores, pharmacies, laundromats, and other amenities.” The fact that Millennials are flocking to Atlanta is key for PostNet franchise owners, as this indicates the city’s business friendly environment and long-term growth.
Meet Kevin Center, the Area Developer for PostNet in Atlanta:
A native Atlantan, Kevin Center grew up in East Cobb and later Sandy Springs. He attended college at Washington University in St. Louis, and remained in St. Louis for several years as a financial advisor. Graduate school brought Kevin back home, where he earned an MBA from Emory University and then commenced a successful career in management consulting. In that capacity, Kevin specialized in strategic planning, process improvement, and change management, earning professional certifications in each of those fields.
Throughout his earlier career path, an entrepreneurial spirit was growing, and in 2014, Kevin followed that passion and began his own business as a PostNet franchisee. In his current role, which is in the start-up phase, Kevin is not only laying the foundations for a thriving printing business in Buckhead, but also serves as the Atlanta Area Developer for PostNet, which entails recruiting new franchisees, helping them establish their own businesses, and providing consultative support and training on an ongoing basis. The dual role will be a challenge, but it is one for which Kevin is amply prepared and is conquering with vigor.
In his quickly diminishing downtime, Kevin enjoys spending time with his wife and three young children (5, 3, 1), running, and playing poker.
Learn more about ‘the business behind America’s small business’
PostNet franchises have an outsized impact in their communities by becoming a go-to resource for small business customers. As you grow your business, you’ll be helping other businesses grow. To learn more, fill out a form to download our free franchise report and start a conversation, or visit our blog to read stories about franchise owners like Mark and Patrice Nunn, who own a PostNet Center in Atlanta, Georgia. You can also call us directly at 404-935-8935. We look forward to talking with you!