Who Are PostNet’s Customers?
Small businesses want a capable, trustworthy business partner, and PostNet delivers
According to TeleTech, “B2B Customers Want Relationships, Not Sales,” and this idea is at the core of the PostNet business model. Small business owners choose PostNet not only because we have the range of services to professionally meet their printing, marketing and shipping needs but also because they understand that we are their partner along the way to help them grow their businesses. We understand that owning a small business is both a rewarding enterprise and one that takes risk, drive and determination to succeed. After all, PostNet franchise owners are small business owners themselves.
While shopping local has become an important and long-lasting trend for consumers, B2B customers are looking for something entirely different. TeleTech reports in their extensive survey on what B2B customers want that “buyers preferred working with salespeople who listen and have credibility and extensive knowledge in their field,” over those that are just out to make a sale. In fact, TeleTech finds that the three biggest factors for B2B customers in the buying decision are finding salespeople who “understand the situation, offer the best solution and chemistry.”
“At the end of the day, we are in business to help other businesses succeed,” says Brian Spindel, President and COO of PostNet. “The reality is, most small business owners have a lot on their plates, and that’s where we come in. Our franchisees provide a full range of back-office solutions — from design to distribution — that support their business and marketing objectives. We don’t just sell them a service; we create meaningful relationships and provide the right solutions that help their businesses thrive.”
Our approach to helping small business owners makes us uniquely positioned to win their business for life
PostNet franchise owners play meaningful roles in their communities. We encourage them to be go-getters by joining their local Chambers of Commerce, to sit on boards of local charities, to attend small business functions — all to spread the word about how their businesses can help nurture the growth and success of the local businesses around them.
“I’m in the store every day, but I am really focusing on hitting the streets, networking with other small business owners and making the community aware that there is a local marketing services provider that can meet their needs,” says Javier Ferrer, owner of a PostNet franchise in El Paso, Texas. “We’ve had strong sales so far, and I have a great staff that I believe in. The training that PostNet has provided me with to get my business off the ground has been exceptional. I am excited to reach out to the most successful franchise owners in our network and pick their brains. My main goal is to get my business established as soon as possible.”
Not only do our small business owners perform a consultative role for their small business customers, but they also offer a full menu of services that far exceeds what the competition can offer, including graphic design, full-service digital printing, direct mail, signage, document binding and finishing, and ancillary business services, like private mailbox rental and more. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection, coupled with in-center professional packaging services to meet the shipping needs of our customers.
PostNet is even more competitive thanks to the advent of our Online Print Center, a dynamic online print production and fulfillment platform that makes PostNet centers even more accessible to customers. Our small business customers are often busy, and our state-of-the-art tool provides customers with 24/7/365 access to the same high-quality products and services they have come to expect from visiting PostNet’s centers in person. Once a client relationship is established, our franchise owners create a unique digital storefront for each customer, storing their files and order histories — making ordering, re-ordering and managing their print projects even more convenient.
Ready to become a meaningful member of your community?
PostNet is a low-cost investment opportunity with a proven business model that offers high potential returns. The total investment necessary to begin operating a PostNet franchise ranges from $169,767 to $212,275. PostNet is a substantially more affordable investment than several of our competitors, and our rapid build-out time allows our franchise owners to potentially quicken their return on investment. Once a site is selected, a new PostNet can be open in six to eight weeks. Most importantly, our innovative Online Print Center platform allows new franchise owners to begin selling PostNet services and earning a profit from the moment an address is selected for a new PostNet brick-and-mortar store — potentially quickening the return on investment even further.