What Makes a Good PostNet Location?
How PostNet makes finding the perfect location easy for our franchise owners
After nearly 25 years as a successful franchise system, there has never been an easier time to open a new PostNet franchise location. The success of the PostNet business model is contingent upon our franchise owners taking an active role in their communities from the very moment they sign the franchise agreement — networking with small businesses in their area, joining the local Chamber of Commerce and the boards of nonprofits in order to spread the message that PostNet is the local partner for marketing, printing and shipping solutions. What we don’t want is for new franchise owners to waste their valuable time and energy on finding the perfect PostNet location, or to become exhausted navigating the complicated process of negotiating a lease. PostNet has the resources and the proven track record of success to place you in the ideal location.
PostNet leverages technology, trusted relationships and decades of experience on behalf of our franchise owners to determine the ideal location for a new PostNet franchise. We don’t stop there. PostNet works with real-estate agents, brokers and lawyers to help our franchise owners secure the best possible lease agreements for their new businesses. Once the site is selected, PostNet takes an active role in site build-out and construction. PostNet is a turn-key business model that establishes new franchise owners in locations that have an increased likelihood of success over the long-term.
“We want our franchise owners to be set-up for success right out of the gate,” says David Sparks, VP of Franchise Development with PostNet. “Finding a suitable location is a struggle for any new business. PostNet makes the process easy. We act on the behalf of our franchise owners to 1) find the best location for a PostNet franchise, 2) secure the best possible lease agreement, and 3) lead the process of site build-out and oversee the progress of construction. Franchising with PostNet means that new franchise owners have a simplified process of establishing a successful location. We do the leg work while our franchise owners are spreading the word about their new businesses in their communities. This is a true partnership.”
How do we determine which location has the likelihood of long-term success?
It is of paramount importance to us that new franchise owners live relatively close to their locations. PostNet franchises are locally owned businesses serving the hundreds of small businesses that surround our locations. The PostNet executive team has established relationships with national and regional brokers who submit dozens of locations for us and our new franchise owners to choose from.
How do we choose a location?
PostNet has a partnership with Buxton Customer Analytics, the premier consumer data agency in the United States, to have access to a wide variety of consumer data based on several key factors: demographics, proximity of small businesses, household income, and much more in order to determine where a new PostNet franchise has the strongest likelihood of success.
“We measure a potential location from a wide variety of angles,” says Randy, Director of Real Estate with PostNet. “We look at everything from available parking, to where our competitors are located within a mile to two mile radius. We look at who the co-tenants of the shopping center are, to how many small businesses are in the surrounding area, to how many of our core customers are located in the area. If a new location checks majority — if not all — of the boxes on our requirements, we make an offer on the lease.”
Support from signing the lease all the way through your grand opening
For those who don’t have any experience in negotiating lease agreements, the prospect can seem daunting without a guide.
“Leases are riddled with complicated jargon and lingo that can make it seem almost impossible to understand what a new business owner is getting themselves into,” Randy says. “We act as coaches for new franchise owners, holding their hands through the entirety of the process. We help them secure the best possible terms and the lowest possible rent. We make the process of securing a lease understandable and accessible to new franchise owners.”
Once the lease is signed,construction can begin in earnest. PostNet takes a leadership role in helping to keep contractors on target and on budget, and following the store design.
“By providing our expertise, franchise owners can spend their time networking in their communities,” Randy says. “We want to make the process of opening a new PostNet franchise as easy as possible so that our new owners can focus on learning and growing the business.”
PostNet franchise owners can start earning before their doors are open
Once a site is selected, a new PostNet can be open in six to eight weeks but our innovative Online Print Center platform allows new franchise owners to begin selling PostNet services and earning a profit from the moment an address is selected for a new PostNet brick-and-mortar store — potentially quickening the return on investment even further and bringing in additional revenue beyond the sales made during normal business hours.
Our print-on-demand platform makes it easy and convenient for customers to order and reorder printing jobs, 24/7. Once a client relationship is established, franchise owners create individual digital storefronts for their clients, which store client materials and make them accessible to edit or re-order. The clients have access to their materials, which incentivizes repeat business.
PostNet is a low-cost investment opportunity with a proven business model that offers high potential returns. The total investment necessary to begin operating a PostNet franchise ranges from $169,767 to $212,275. PostNet is a substantially more affordable investment than several of our competitors, and our rapid build-out time allows our franchise owners to potentially quicken their return on investment.