What Is a PostNet Printing and Marketing Franchise?
The nation’s premier printing, marketing and shipping franchise is ramping up for a nationwide expansion
PostNet is the leading business-to-business franchise known for providing customized print, marketing and shipping solutions to the 28 million small businesses in the United States and millions more around the globe. Since entering the marketplace in 1992, PostNet has grown to nearly 700 locations across 10 countries, close to 250 of which are in the United States. With entrepreneurial activity on the rise on a level not seen since The Best Generation returned from WWII, PostNet is actively seeking entrepreneurs who are passionate about supporting the growth of small businesses to join us as we ramp up for nationwide expansion.
Small businesses are often and rightly referred to as the engine of the American economy, and their spending is a large part of the $380 billion combined annual spending on printing, shipping and online marketing. PostNet is poised to capture a significant share of this rapidly growing market segment. Not only are PostNet franchise owners operating their own small businesses within their communities, PostNet is also the local partner for printing and marketing services for small businesses across the nation.
“As a company we have learned to evolve with consumer needs and technology,” says Steve Greenbaum, CEO and co-founder of PostNet. “We wanted to be able to provide what the customer wants and needs when the customer wants and needs it. This is why PostNet does so well. How do we do it? We’ve made it easier for our customers to do business with us, as well as given our customers an environment that is uniquely different than what they would receive if they went anywhere else. We provide domestic and international shipping and diversified print across all spectrums of the industry. What really sets us apart is our ability to help customers identify the best printed product. We are now the premier marketing services provider for small businesses.”
A proven business model makes PostNet a smart investment
Our exceptional track record of over two decades as a franchise system has shaped a business model that is easy to run and easy to scale, making us a perfect fit for first-time entrepreneurs. Here are the top reasons why PostNet is an attractive investment opportunity and a rapidly growing franchise system:
Printing is a growing industry – According to IBISWorld, the domestic American printing industry has grown to more than $86 billion in annual revenue. While the industry has proven to be remarkably stable through the decades, managing to co-exist harmoniously with the rise of the Internet, the demand for local print shops will continue to grow alongside the rapid growth of American small businesses.
Online Print Center – Today’s customers expect convenience and speed. Our print-on-demand, digital platform makes it easy and convenient for customers to order and reorder printing jobs, 24/7. Once a client relationship is established, franchise owners create individual digital storefronts for their clients, which store client materials and make them accessible to edit or re-order. The clients have access to their materials, which incentivizes repeat business. Our Online Print Center platform allows new franchise owners to begin selling PostNet services and earning a profit from the moment an address is selected for a new PostNet brick-and-mortar store — potentially quickening the return on investment even further and bringing in additional revenue beyond the sales made during normal business hours once the center is open.
Low initial investment – Compared to other printing franchises, PostNet boasts a substantially lower-cost investment and a potentially quicker return on investment. For starters, the initial cash outlay is well below $200,000. The reason for this is simple: unlike other printing franchises, PostNet doesn’t require substantial investments in printing technology or machinery. PostNet has made the business model easier to run by establishing relationships with industry-leading companies to outsource many of our franchise owners’ printing needs. This gives the franchisees a wide range of service capabilities, without the expense and experience needed to manage said equipment. This added benefit gives PostNet the ability to attract and partner with franchise owners who are passionate about their local small business community rather than solely those with prior printing experience.
Customer experience – PostNet franchise owners are truly their small business community’s local partner for printing, marketing and shipping solutions. This isn’t merely our slogan; it is the core of our business model. Our franchise owners provide a consultative approach to their clients’ wants and needs to determine the best possible solution. This is a core difference to our competitors: We don’t just print a job, we provide our customers with the tools and resources needed to grow their businesses.
“We really are our small business community’s local partner for marketing services solutions,” says Sharon Foster, co-owner of a PostNet franchise in Charleston, South Carolina. “Businesses of all types come to us for help, advice and high-quality work. They are usually amazed at what we can do for them. We do menus, flyers, you name it. We even help our small business owners with their marketing budgets — we get very involved, we establish relationships with our customers and keep track of their successes. If they thrive, so do we. It might sound like common sense, but as a small business owner, the best way for us to advertise is to make sure that every customer leaves us with a smile. If they do, not only will they come back, but they will also tell their friends about us.”
The industry has taken notice – In 2016, our business model was named a best-bet investment by Franchise Direct, Franchise Gator and Entrepreneur magazine, who has included PostNet on their prestigious Franchise 500 list every single year we’ve been in business.
PostNet franchise owners belong to a family
For more than 20 years, PostNet has been guided by six core values. Those values have helped us build a strong franchise system that makes a valuable contribution to the communities and customers we serve. At our annual Thrive conference, PostNet honors six franchise owners who go above and beyond to embody our values. These are this year’s winners:
- Care for the Whole Award: Greg and Renee Howard, Houston, Texas
- Be Engaged Award: Jennifer Morrell, Douglas, Georgia
- Attitude + Execution = Performance Award: Becky Murphy-Hatosy, Paragould, Arkansas
- Lead With Clarity and Purpose Award: Russ Caccamisi, Austin, Texas
- Own It Award: Terry and Kathy Stokes, Steamboat Springs, Colorado
- Champion Change Award: Diane Thomas, Chelsea, Alabama
PostNet is a franchise network that fosters supportive relationships and camaraderie. Franchising with PostNet is more than bringing a proven business model to a new community. PostNet franchise owners become a part of a family, with common goals and shared values, comprised of their peers and the team at HQ. One of the first steps of the franchise pre-qualification process for new candidates is a test, which determines if a candidate’s values mirror those of the PostNet franchise network. PostNet franchise owners are actively engaged with each other. When a new franchise owner begins their journey with PostNet, veteran PostNet franchise owners enthusiastically reach out to mentor, guide and provide best practices.
“My husband always makes himself available to help new franchise owners,” says Renee Howard, co-recipient of the Care for the Whole Award at this year’s Thrive conference. “In turn, we had mentors who really showed us what it meant to own a business and be successful with the PostNet brand. It was an honor that our peers see us as carrying that torch by always being willing to help. Franchise owners reach out to Greg seeking to learn best practices and to seek advice regarding business growth. Also, potential franchisees often visit to gain additional information with regard to owning a PostNet franchise. Our attitude is to always be ready to help.”
The time is now to bring PostNet to your community
PostNet is a low-cost investment opportunity with a proven business model that offers high potential returns. The total investment necessary to begin operation of a PostNet franchise ranges from $169,767 to $212,275. PostNet is a substantially more affordable investment than several of our competitors, and our rapid buildout time allows our franchise owners to potentially hasten their return on investment. Once a site is selected, a new PostNet can be open in six to eight weeks. Most importantly, our innovative Online Print Center platform allows new franchise owners to begin selling PostNet services and earning a profit from the moment an address is selected for a new PostNet brick-and-mortar store, potentially making the return on investment even faster.