The PostNet Story
How PostNet became a premier printing, marketing and shipping franchise
Today’s PostNet is the result of almost three decades of innovation and evolution driven by our co-founders, Steve Greenbaum and Brian Spindel.
The company today is far different from the pack-and-ship business that launched in 1992. Today’s PostNet franchisees are focused on the potentially lucrative and rapidly expanding niche of small business marketing support. This includes a wide arrange of printing, graphic design, direct mail and other marketing solutions.
Under their leadership, PostNet has grown to nearly 700 locations in 10 countries. PostNet has never been easier to run and to scale than it is today, resulting in a wave of industry awards praising our proven business model as a best-bet investment. In 2016, PostNet garnered accolades from Franchise Direct, Franchise Gator and Entrepreneur magazine, who has included PostNet on their prestigious Franchise 500 list every single year we’ve been in business.
“There has never been a more exciting time to franchise with PostNet,” Steve says. “In our our nearly 25 years as a franchisor, PostNet has never been more competitive than we are now. We’ve successfully evolved our business model to meet the relevant needs of consumers in the new economy, becoming a true local partner to small businesses. At the end of the day, we are in business to help other businesses succeed. The reality is, most small business owners have a lot on their plate, and that’s where we come in. Our franchisees provide a full range of back-office solutions — from design to distribution — that support their business and marketing objectives.”
PostNet continues to innovate while staying true to its core values
Why are we thriving after almost 25 years in business? Our visionary leadership team works tirelessly, year after year, to deliver a business model that keeps PostNet franchise owners profitable in their centers. Our franchisees also work diligently to build strong, long-lasting relationships with their customers at a local level.
Most recently, PostNet made the significant investment in a state-of-the-art Online Print Center, a dynamic online print production and fulfillment platform that makes PostNet centers even more accessible to customers. This new tool provides customers with 24/7/365 access to the same high-quality products and services they have come to expect from visiting PostNet’s centers in person, making ordering, re-ordering and managing their print projects even more convenient. For the first time, PostNet customers can choose whether they want our face-to-face, consultative service or if they simply just want to fulfill a pressing order on their own time with the click of a mouse. For new franchise owners, our Online Print Center is especially important — creating the ability to begin selling our services to their small business community before the doors of their new PostNet brick-and-mortar location are even open.
PostNet is guided by visionary leadership
What truly makes PostNet unique in the franchising world is the fact that our CEO and President have been with the company since they founded it in 1992, shepherding the brand through downturns in the market, ensuring that our rapidly growing network have a voice in new initiatives and exceptional ongoing support, as well as delivering on new ways to simplify and improve the business model.
“I am certain that we will be the leading brand in the marketing services space,” says Sharon Foster, co-owner of a PostNet franchise in Charleston, South Carolina. “Steve (Greenbaum, Co-Founder and CEO of PostNet) has always kept us on the cutting edge. As a franchise owner, we’re really blessed to have his leadership because it is quite rare that a CEO of any major brand was there at the beginning. He is pushing the brand forward, but at the same time, he gives the network of franchise owners a voice in the initiatives that the executive team rolls out. He’s the real deal.”
Sharon is not alone in her assessment of Steve’s leadership and support. Want to peek behind the curtain into how Steve continues to drive PostNet into the future while remaining passionately devoted to the success of our franchise network? The lengths that Steve goes to to bring value to the dynamic network of PostNet franchisees were beautifully captured in his starring episode of Undercover Boss on CBS.
Ready to join the PostNet franchise family?
PostNet is a low-cost investment opportunity with a proven business model that offers high potential returns. The total investment necessary to begin operation of a PostNet franchise ranges from $169,767 to $212,275. PostNet is a substantially more affordable investment than several of our competitors, and our rapid buildout time allows our franchise owners to potentially quicken their return on investment. Once a site is selected, a new PostNet can be open in six to eight weeks. Most importantly, our innovative Online Print Center platform allows new franchise owners to begin selling PostNet services and earning a profit from the moment an address is selected for a new PostNet brick-and-mortar store, potentially hastening the return on investment even further.