How Big Is the Market for PostNet?
PostNet franchise owners provide a trustworthy source for critical small business marketing needs
The 28 million small businesses that exist across the nation are often and rightly referred to as the engine of the American economy. Forbes reports that small businesses employ 50% of the adult working population and have created 65% of all net new jobs since 1995. Approximately 543,000 new businesses get started each month, and small businesses need a local print, shipping and marketing services partner who will provide them with the solutions that will enable them to thrive.
At PostNet, we are passionate supporters of local businesses. We nurture their success by providing business-enhancing solutions to meet their printing, shipping and marketing needs. We understand that every business is unique, so we take a collaborative approach to problem solving. And because each PostNet location is locally owned and operated, we’re always invested in the local partnerships we serve. PostNet is your local partner for printing, marketing and shipping solutions.
PostNet is ahead of economic trends that show that the entrepreneurial spirit is stronger than ever before. Spending by the 28 million small businesses in the U.S. generates a significant share of the $380 billion annually that goes to printing, shipping and online marketing. PostNet is uniquely positioned to serve those millions of small business owners — providing them with the tools and expertise to compete for customers.
“Each PostNet location is owned and operated by a local business owner, which means our franchise owners understand firsthand the day-to-day challenges small business owners face and are personally invested in the local partnerships they serve,” says Brian Spindel, President and COO of PostNet. “PostNet franchise owners are local business partners for the local business community; people who truly care about their customers’ success by delivering the right solutions to meet their printing, shipping and marketing needs.”
PostNet is leading the marketing services industry
As the services industry becomes the main driver of the American economy, the marketing services industry is becoming vitally important to the success of American small businesses. In a changing economic landscape, small businesses can rely on the PostNet marketing services franchise to succeed.
For a relatively new segment of the American economy, the marketing services industry is gaining momentum. According to First Research, the industry brings in a combined annual revenue of nearly $111 billion in the United States alone; and globally, the industry has grown to more than $520 billion in annual revenue. Despite those impressive numbers, First Research says the marketing services industry in the U.S. “is fragmented: the top 50 companies generate about one-third of revenue.”
PostNet’s range of services makes us uniquely competitive. There are three categories in which we operate – printing, marketing and shipping – which provide PostNet franchise owners with multiple revenue streams. This means you can offer all of the popular pack-and-ship services while also competing head-to-head with a full-scale printing and/or marketing franchise at just a fraction of the investment. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major shipping companies – UPS, FedEx, DHL and the U.S. Postal Service in the U.S.; and Purolator, FedEx, DHL and Canada Post in Canada – offering a multi-carrier selection coupled with in-center professional packaging services to meet the specific shipping needs of our customers.
PostNet is even more competitive thanks to the advent of our Online Print Center, a dynamic online print production and fulfillment platform that makes PostNet centers even more accessible to customers. Our small business customers are often busy, and our state-of-the-art tool provides customers with 24/7/365 access to the same high-quality products and services they have come to expect from visiting PostNet’s brick-and-mortar centers in person. Once a client relationship is established, our franchise owners create a unique digital storefront for each customer, storing their files and order histories — making ordering, re-ordering and managing their print projects even more convenient.
“PostNet is way out in front of our competitors in the rapidly growing marketing services industry; the Titanic-sized brands aren’t nimble, local or authentic enough to be the local partner that a small business owner depends on,” Brian says. “The demand for new PostNet centers is bigger than ever, and PostNet has become the go-to resource for millions of small businesses.”
Ready to join the PostNet franchise family?
PostNet is a low-cost investment opportunity with a proven business model that offers high potential returns. The total investment necessary to begin operation of a PostNet franchise ranges from $169,767 to $212,275. PostNet is a substantially more affordable investment than several of our competitors, and our rapid build-out time allows our franchise owners to potentially quicken their return on investment. Once a site is selected, a new PostNet can be open in six to eight weeks. Most importantly, our innovative Online Print Center platform allows new franchise owners to begin selling PostNet services and earning a profit from the moment an address is selected for a new PostNet brick-and-mortar store — potentially quickening the return on investment even further.