PostNet Franchise Ranked a Top 50 Franchise By Franchise Business Review
Franchisee satisfaction helps digital printing franchise PostNet stand out, market research site says
Digital printing and business solutions franchise PostNet has been named one of the Top 50 franchises by Franchise Business Review. The market research company rates franchise systems based on franchisee satisfaction, and studies training and support, operations, the financial opportunity and franchisor/franchisee relations.
As Franchise Business Review explains on its site, “for the prospective franchise buyer, investing in a franchise is one of the most significant investments and life-changing events they will ever experience. There are many factors to consider before buying a franchise and chief among those factors is satisfaction levels of current franchisees.”
PostNet has earned rave reviews from franchisees since it was founded 20 years ago.
“The profitability of our franchisees is our primary focus, and we work with them to find new ways to grow the business,” says CEO Steve Greenbaum. “During the recession, especially, we devoted a lot of new resources to ensure that our franchisees’ businesses stayed healthy, and the lessons we learned are helping us grow faster as the economy improves and more people start their own businesses.”
PostNet revamped its business support operations, providing franchisees dedicated consultants to help them grow. PostNet also took a critical look at opportunities, focusing its efforts on using digital printing, online marketing and shipping solutions to serve small businesses, which represent a fast-growing part of the American economy. More than 12% of U.S. adults reported starting or running a new business in 2011. Self-employment has grown tremendously since 2001 as Americans have left frustrating corporate jobs for small businesses with growth potential; the trend has accelerated since 2008. PostNet is focused on using its resources to help small businesses grow.
Liz Anderson, who opened her PostNet center in Wichita, Kan., with her husband, Jim, in 2008, says the support she receives from PostNet and from other franchisees in the system has helped their business grow. And she loves the business’ mission.
“I like the tagline ‘Your Neighborhood Business Center,’ ” she says. “It was important to us to create something that would become part of our community. I really feel like we have done that with our PostNet.”