PostNet Franchise: Digital Printing, Online Solutions Open Up New Opportunities for Small Businesses
Technology lets even start-ups use high-end marketing solutions — the trick is knowing how
Layoffs and workplace upheavals convinced many Americans to embrace entrepreneurship even before the economy tanked in 2008. The ranks of the self-employed started an upward climb in 2001 and reached more than 27 million by 2008, according to U.S. Census data. According to Global Entrepreneurship Monitor, in 2012, 4.3 percent of Americans owned or managed a business that was between 3 months and 42 months old.
For people who want to take control of their work lives, starting a business is an obvious choice. But once you start a business, how do you grow it?
“It’s not enough to offer an excellent product or service,” says Steve Greenbaum, CEO of PostNet, a B2B business franchise with more than 700 locations. “Businesses need effective marketing — and small businesses especially need to make smart use of their marketing dollars and have a solid strategy for earning customers’ attention.”
The Business Behind America’s Small Business
Digital printing and online marketing are key parts of a business’ marketing tool kit, and PostNet uses its expertise at commercial printing and marketing to help deliver everything from the basic (business signs and banners, brochures, business cards, branded invoice forms, refrigerator magnets) to the more advanced (sales brochures, catalogs and trade show displays) to the techie (SEO-optimized websites and mobile sites).
PostNet also packs and ships items, and its expertise enables it to not only handle fulfillment for businesses — it enables the company to offer sophisticated direct mail programs to target customers.
Savvy businesses are taking advantage of the marketing opportunities that are suddenly available, and digital printing businesses are expanding to meet the demand. Digital printing is expected to grow from $36.7 billion in 2009 to $56.7 billion in 2020, according to Print Industries of America. That growth will be driven by small and medium-sized businesses — PostNet’s customers.
PostNet franchisees operate more than 300 Neighborhood Business Centers in the United States, and more than 700 worldwide. To learn more about how PostNet is growing by helping small businesses thrive, and if you are interested in how you can start a digital printing business, visit www.postnet.wpengine.com.