How PostNet Printing Business Made Life Easier for an Austin Marketing Company
Long Star Direct no longer had to juggle the phone numbers of printing businesses for competitive bids. They know who to call for the best price and service.
Kristie Wright, who co-owns a direct mail marketing company called Lone Star Direct in Austin, Texas, used to spend a chunk of her day working the phone to get quotes from printing businesses. Her company handles marketing for big corporations, one-person shops and everything in between, so it took a good bit of effort to find the best available price for the huge variety of jobs that her clients requested.
Then her life got a lot simpler. After about 15 years in business, she started to realize that one printing franchise always seemed to offer the best price, the most attentive service, and incredible results.
She had discovered PostNet.
“We’ve been working with Greg (Claiborne) about five years now,” she says. “Before, we had a list of printers I would call to get quotes. It got to where Greg was consistently the better deal.”
A valued business partner
Greg owns the PostNet Neighborhood Business Center in Round Rock, Texas.
“He gives us a good deal, and that helps us pass savings along to our customers and offer competitive prices,” she said.
Lone Star Direct, which has seven employees total, crafts direct mail campaigns and handles order fulfillment for its clients, which include Boundless Network, St. Edward’s University and Triple-A baseball team the Round Rock Express.
Kristie appreciates the diversity of services that PostNet can handle, and by working with Greg and other PostNets in the area, she is able to serve as a one-stop shop for clients. “Having one place to go instead of working with four different people on a single project is a big advantage. Partnering with Greg behind the scenes helps us provide that.”
The personal service she gets from PostNet makes a big difference, too. “Greg is just so personable and quick to respond. The response times are as good as can be,” she says. And when she faces a challenge, he offers solutions. “Just recently we were able to figure out a cheaper marketing solution for a client by doing an EDDM flyer (Every Door Direct Mail). EDDM was new to us. It’s only been available for a short time from the Post Office, and Greg helped me learn the ropes.”
Every Door Direct Mail is a relatively new option that allows businesses to target specific neighborhoods for distribution of flyers. It’s inexpensive and effective, and PostNet recently won a Mail Innovations Award from the U.S. Postal Service for our efforts to promote the program to customers.
PostNet printing franchises thrive by making it easier for small businesses to market themselves and grow. The 20-year-old franchise has been on Entrepreneur’s list of the top 500 franchises ever since it started in 1993 and has more than 700 locations worldwide. To read more about how we support small businesses and to read franchise reviews from our owners, visit our blog. To start a conversation about the opportunity, download our free franchise report or give us a call at 1-877-373-6734.