Accountants’ New Business Thrives With Help From PostNet Printing Franchise
Helayne and Vinny Celano started their own company to survive the Great Recession. PostNet provided the branding and marketing power to help them grow.
The depths of the Great Recession were wretched for just about everybody, but few places felt the pain as acutely as Nevada.
Helayne and Vinny Celano are both accountants, and they were working in the corporate world when the recession hit in 2007. Both soon found themselves out of work. Helayne was 53 at the time and Vinny was 62, and there were almost no jobs to be found — and certainly none that paid what the couple was accustomed to earning.
So they did what millions of other people have done in the wake of the recession: They started their own business.
When Helayne walked into Irene and Ron Fenolio’s PostNet Center in Henderson, Nev., she had already started her own bookkeeping firm, VeeCee Bookkeeping — but that’s about it.
“I needed a logo and business cards and all sorts of other stuff,” she said.
The couple’s business needed an identity to help set it apart.
“We worked from home at first,” Helayne says. “When you have the right tools to go in to meet people and your materials are very professional, it really helps.”
Irene’s team designed a logo, printed business cards and created brochures for Helayne — and the partnership grew from there.
VeeCee Bookkeeping now has two employees,and the company goes to PostNet for all manner of marketing materials, including letter openers that are given to clients. Helayne and Vinny have started a second company, Nevada Asset Protection, and PostNet handles the marketing materials for that company, too.
“This is our first time owning businesses,” Helayne says. “I had worked for other people my whole life before losing my job, and I’m proud to say that we’ve built a damn good business. We’ve done better every year.”
She sees the rise of entrepreneurship as a path back to stability — and greatness.
“When I was growing up, small businesses were how America was built, but the big corporations came in and put a lot of them out of business,” she says. “Now they’re crashing, and we have all these small businesses popping up again, and people who can support small business are helping to make us strong again.”