3 Ways to Build a Successful Printing Franchise
How do you run a successful printing franchise? Here are three tips from award-winning franchise system PostNet
Picking the right business model is essential if you want to thrive in the printing industry. According to Dr. Ronnie Davis, the chief economist for the Printing Industries of America, all of the profits in the printing industry are currently going to the top 25% of printing businesses. Many printing franchise owners are enjoying fantastic success, while others are just breaking even or are falling behind.
So how do you increase the chance that your printing business will be one of the top performers? PostNet, an awarding-winning company that consistently wins accolade for franchisee satisfaction, offers these tips:
Develop business partnerships. There’s no reason why a printing business needs to have every specialized piece of equipment. PostNet Neighborhood Business Centers have just a few pieces of equipment in-house — a black and white digital printer, a color digital printer, and a wide-format printer. These three pieces of equipment are the workhorses of the business, handling the majority of customer requests. But when a customer has a specialized request — such as the desire to wrap a vehicle in company graphics, create a billboard, or create monogrammed shirts or logo pens — PostNet can still handle the request. That’s because PostNet leverages its vast network of outsource partners to provide PostNet-branded services. PostNet sends business to specialty firms and helps customers get what they need, and PostNet owners enjoy a solid margin on the sale without having to carry the overhead of the specialized equipment.
Be more than a printer. There are millions of small businesses and professionals in America, and they all need printing and copies, brochures and bound reports — but if that’s the only value you offer their businesses, you’re missing a huge and important opportunity. America’s small businesses need visibility — and a savvy printer can help them win it by offering a range of marketing solutions — everything from integrated print and digital media campaigns to direct mail, email marketing and website design and creation. The most successful printing companies have developed multiple revenue streams by solving a wide range of issues that small businesses face. Business owners appreciate having a partner who can advise and help execute marketing plans.
Be part of the community. The best printing businesses network with other business owners in the community — participating in the local chamber of commerce and taking advantage of other chances to talk to other business owners. As you get to know your neighbors in the business community and learn about the challenges they face in their business, you can offer solutions or connect them to other businesses that can help. A great business printing franchise becomes a hub for the business community, serving as a gathering spot for ideas and solutions to help the local economy grow.
Want to learn more? Want to learn more? PostNet is eager to help entrepreneurs start Neighborhood Business Centers, and you can read stories from our franchisees on the PostNet franchise blog. To learn even more, fill out a form to download our free franchise report or give us a call at 1-877-373-6734 and we’ll be in touch!