Why the Future of the PostNet Franchise Is Brighter than Ever Before
The president and co-founder of the nation’s premier printing, marketing and shipping franchise opens up about how PostNet remains on the cutting edge
When PostNet began franchising in 1993, Steve Greenbaum (CEO and co-founder) and Brian Spindel (President and co-founder) knew that their burgeoning brand was going to remain successful if they continued to evolve the business model over time to meet consumer demands and technology.
After 23 years in business, PostNet has evolved into one of the most unique franchise opportunities in the booming printing, marketing and shipping segments. Spending by the 28 million small businesses in the U.S. generates a significant share of the $380 billion annually that goes to printing, shipping and online marketing. PostNet is uniquely positioned to serve those millions of small business owners — providing them with the tools and expertise to compete for customers.
“We’ve been in franchising for a long time, and we’ve worked hard to establish a business model that evolves over time to keep our brand relevant and to keep our franchise owners in profitable businesses,” Brian says. “I like that our industry is full of competition, not only because it shows that there is a constant demand for our services, but also because PostNet has been able to differentiate ourselves from the other brands in our industry incredibly well. By targeting the small business owner, by being accessible in communities with stores in retail settings, as well as online with our Online Print Center, we can provide a range of services that exceeds what our competitors may offer and meet the needs of customers.”
The industry has taken notice of PostNet’s continued ability to deliver a successful business year in and year out. In 2016, PostNet was named a best-bet investment by Franchise Direct, Franchise Gator, Franchise Times and Entrepreneur magazine, who has included PostNet on their prestigious Franchise 500 list every single year we’ve been in business.
PostNet franchise owners are the core of our continued success
After nearly 25 years as a successful franchise system, PostNet remains entirely committed to the success of our franchise owners, evolving our business model through the years to meet the relevant market demands to ensure that our business model is sustainable over the long-term. Likewise, we are pleased that our growing network of franchise owners is just as committed to the success of their peers as to the success of their own stores and small business communities. They help each other through economic downturns and times of illness, offering advice, support and encouragement when it is needed. At PostNet, we care for the whole.
PostNet is the rare franchise system that makes quality of life a central part of our business model. For starters, PostNet franchise locations are open regular hours during the week and a half-day on Saturday, allowing new franchise owners to have more time to spend with their families. Most importantly, while we want our franchise owners to be engaged in their stores, our most successful franchise owners aren’t stationed behind a counter; instead, they are out networking in their small business communities, driving visibility and sales to their PostNet franchises.
“We have passionate, interested and engaged franchisees who are consultative with their customers and train their staffs to become consultative with their customers,” Brian says. “We provide an outstanding experience for the customers. After 23 years in this business, we have a proven system and proven methodology. Our training and support are outstanding. We are looking for franchisees who are confident in their ability to compete.”
PostNet franchise owners are meaningful members of their communities
PostNet is a local partner for small businesses across the country and around the world. With Forbes reporting that approximately 543,000 new businesses get started each month, small businesses rely on PostNet’s ability to offer a full menu of services, including graphic design, full-service digital printing, direct mail, signage, document binding and finishing, and ancillary business services, like private mailbox rental and more. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection, coupled with in-center professional packaging services to meet the shipping needs of our customers.
In addition to having a brick-and-mortar storefront in the community, our innovative Online Print Center platform allows our franchise owners to have a digital storefront, making it easy and convenient for customers to order and reorder printing jobs, 24/7. Once a client relationship is established, franchise owners create individual digital profiles for their clients, which store client materials and make them accessible to edit or re-order. The clients have access to their materials, which incentivizes repeat business.
Ready to join the PostNet franchise family?
PostNet is a low-cost investment opportunity with a proven business model that offers high potential returns. The total investment necessary to begin operating a PostNet franchise ranges from $169,767 to $212,275. PostNet is a substantially more affordable investment than several of our competitors, and our rapid buildout time allows our franchise owners to potentially hasten their return on investment. Once a site is selected, a new PostNet can be open in six to eight weeks. Our Online Print Center platform allows new franchise owners to begin selling PostNet services and earning a profit from the moment an address is selected for a new PostNet store — potentially quickening the return on investment even further and bringing in additional revenue beyond the sales made during normal business hours.
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, request our free franchise report.