Steve Greenbaum, CEO of PostNet Printing and Marketing Franchise, Featured on ‘The Fran Tarkenton Show’
Business leader, football great invites Steve Greenbaum onto radio show to discuss printing and marketing franchise — and how to build a great business
Business guru, NFL legend and radio host Fran Tarkenton recently invited PostNet CEO Steve Greenbaum onto his show to discuss the PostNet printing and marketing franchise — including its history, how PostNet serves customers, and what types of people have the most success as PostNet franchisees.
Tarkenton was impressed by the accolades and energy surrounding the brand, which has recently included:
• recognition for high franchisee satisfaction by Franchise Business Review
• being named to the Entrepreneur Top 500 franchises list for the 20th year in a row
• being honored for innovation by the U.S. Postal Service
• a feature on the CBS hit show “Undercover Boss”
You can listen to the full interview by clicking on the YouTube video above, but here are a few excerpts:
Fran: “My goodness, Steve. Congratulations on all the stuff you’ve done and we’re so glad to have you on this program. Tell us about PostNet, how you got the idea, how long you’ve been running it, and how’d you do it?”
Steve: “Okay, first of all, Fran, I want to say thanks for having me. Our business and our brand is completely aligned with your values and value proposition, so being here is just phenomenal.”
Steve and Brian Spindel were among the pioneers of the packing and shipping business in the 1980s. When PostNet launched in 1993, it followed a pack and ship model — but the company has continually evolved.
Steve: “One of the things that we did is we paid attention to what consumers wanted and needed. And folks would come in all the time, and ask if we could handle international mail or run a direct mail campaign for them and by listening to consumer needs and evolving with technology, through the decades of the 80s and 90s, we found franchising and we founded the brand PostNet…”
“That evolved by listening to consumers from a business-to-consumer pack and ship model to really a business-to-business Neighborhood Business Center. The key differentiator today is we are passionate about small business. We are the go-to place in the community for small business to get help with everything from marketing support and design support to web strategies.”
Steve, on the importance of building a relationship and figuring out the best way to serve business customers: “It’s all about value proposition nowadays. We’re all conscious of price, but we look at price secondary to value. So when we sit down with a small business owner and we look at their challenges and opportunities to solve some of their business problems and meet some of their objectives, that’s an approach that people want and need today — they don’t want to be sold anything. There’s a lot of places you can buy stuff.”
Steve, on the types of people best-suited to run a PostNet: “Our typical franchisee is someone that has a coaching mentality, someone who has been involved in team sports or other leadership. Somebody who understands the value of building a team, and feels comfortable in their own skin so they don’t have to be, you know, a killer sales and marketing person, but at the same time they’ve got to be very comfortable meeting people in the community, meeting people in the chamber, supporting the community and community business events. They’re someone who understands how to add value to the community — how to help others succeed and grow.”
To learn more about PostNet, and to read PostNet franchise reviews from owners, visit our blog. You can also fill out a form to download our free franchise report, and we’ll be sure to get in touch with you soon, or give us a call at 1-877-373-6734.