Print Trends for 2018 Driving Sales at PostNet Franchises
Printing, marketing and shipping franchise is staying ahead of printing industry trends
Printing Impressions, the leading publication focused on the printing industry, recently published an article titled, “What the Printing Industry Needs to Know for 2018,” which outlines a series of ideas that companies in the printing industry need to implement to thrive.
Compiled by Len Lauer, the CEO of Memjet, a printing technology and components company, the list is almost a mirror reflection of everything that PostNet already excels at providing to the communities we serve. Let’s go through some of the main points in this article, and see how PostNet stacks up in comparison to the ideas Lauer presents in the article:
“It’s Getting Personal.”
In the article, Lauer recommends that printing companies to embrace the demands for personalization or customization, meaning that individual customers will have unique demands for print solutions.
PostNet goes far beyond other printing franchises in terms of the level of customization offered to consumers. Not only do we have one of the one of the most extensive menu of services in the entire printing industry, our franchisees focus on working directly with their customers to develop personalized solutions designed to meet a specific goal. For example, our franchisees work with many small business owners to develop marketing strategies, and then we track those campaigns to measure their success and effectiveness.
“Printing Needs to Adapt.”
Lauer points out that, “In 2018, digital printing will play a vital role in supporting a printer’s growth. The digital print market is projected to reach $187.7 billion by 2018.” Digital printing is the one of the key focuses of the PostNet business model. Our franchisees employ state-of-the-art printing technology to deliver professional solutions to their customers. This, along with our unique consultative approach to our customers, is one of the reasons why PostNet is the most preferred printing partner to the small businesses in the communities we serve.
To further enhance our digital printing solutions, PostNet recently launched our Online Print Center platform. This gives our customers 24/7 access to the same high-quality products and services they have come to expect from visiting PostNet centers in person, making managing their print projects even more convenient.
The CEO of Memjet correctly points out that, “change happens slowly in this industry, but it does happen – and it’s happening now.”
Since 1993, PostNet has helped hundreds of entrepreneurs realize their dreams of small business ownership. Our commitment to leveraging new technologies has allowed our proven business to continually evolve over time to meet consumer demands. Today, PostNet is stronger than ever before. In 2017, PostNet became a part of the MBE Worldwide* family. Combined, the two companies have an extensive reach of nearly 2,300 locations in 33 countries around the world.
*MBE Worldwide is the owner of the Mail Boxes Etc. brand and business concept for the entire world except for US and Canada.
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