Print-on-Demand Online System Gives PostNet Franchise Owners Big Advantage
Leading design and marketing franchise launches new eCommerce-enabled platform to provide convenient way of purchasing printed products online
PostNet, the leading design and marketing franchise, is expanding its reach and increasing its depth of solutions by launching a new, dynamic online print ordering platform, which will make all 260 of PostNet’s North American centers even more accessible to customers.
The new platform, branded as the Online Print Center, makes it quick, convenient and easy for customers to request a quote or order print products online. The user-friendly platform gives customers 24/7 access to the same high-quality products and services they have come to expect from visiting PostNet’s centers in person, making managing their print projects even more convenient.
Now, customers of PostNet design and marketing franchise owners can go to their local PostNet center’s web page at www.PostNet.com, click on the Online Print Center button, create an account, and start shopping. All with a few clicks of a mouse, customers can have their files printed and ready for pickup at their local PostNet center, or packaged and shipped to the destination of their choice.
The site is optimized for use on mobile devices, so customers get the same experience wherever they are — at the office, at home or on the go. With the company’s industry-leading technology and encryption process, customers have peace of mind knowing their information is safe and secure when shopping online with PostNet.
“Many business owners and consumers today live online, so it was necessary for us to create a feature-rich, user-friendly online ordering solution that met their needs,” says Brian Spindel, President and co-founder of PostNet. “Also, by introducing this new digital platform, our franchise partners have the ability to expand their reach, increase their visibility, engage with more customers, build sales and gain even greater market share.”
The robust and intuitive Online Print Center will also integrate with PostNet’s new, customized ShipRite™ point-of-sale (POS) software to streamline franchisee workflow processes and increase speed and efficiency of operations at the center level.
PostNet thrives due to personal business relationships
“Our franchise partners understand the challenges and opportunities that are unique to small businesses in their communities because they are small business owners themselves,” says Steve Greenbaum, co-founder and CEO of PostNet. “Of course there are other providers that design, print, and ship, but it’s our culture, the guidance and direction we provide small business owners, and the ongoing partnerships we build with customers that make the difference.”
Entrepreneurs and independent contractors are on the rise in the American economy, and PostNet provides them with the tools and expertise to compete for customers. There are 27.9 million small businesses in the U.S., and their spending is part of what generates the $380 million annually that goes to printing, shipping and online marketing. PostNet franchise opportunities continue to attract those who want to own their own business.
PostNet is a great brand for extroverts who like to meet people and are willing to pitch their services, Steve says. It’s a good family business with normal business hours, and it is innovative and ever-evolving.
PostNet plans rapid expansion across America
Over the next five years, PostNet plans to add 200 franchise locations to its network, a move that would propel the company’s footprint to nearly 900 locations across 10 countries. The brand currently has franchise opportunities across the U.S. in markets such as Atlanta, Chicago, Charlotte, and Miami, as well as master franchise opportunities overseas.
PostNet franchisees support their clients’ marketing and business objectives through graphic design, full-service digital printing, direct mail, signs, document binding and finishing, and ancillary business services in a convenient neighborhood location. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies – UPS, FedEx, U.S Postal Services, and DHL – offering a multi-carrier selection coupled with in-center professional packaging services to meet the specific shipping needs of its customers. In addition, with the brand’s bricks and clicks business model, each PostNet franchisee has both a physical retail storefront as well as an Online Print Center, offering customers the benefits of fast online transactions and/or traditional face-to-face service.
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.