PostNet Zombie Apocalypse Marketing Campaign Shows Brand’s Commitment to Small Business Owners
Halloween-themed marketing campaign benefits PostNet shipping franchise owners and the businesses they support
PostNet is arming entrepreneurs across the country with business survival tips to weather apocalyptic conditions and help local businesses remain strong — even through a zombie plague. Our shipping franchise chain of Neighborhood Business Centers provides printing, shipping, graphic design, and marketing solutions for today’s time-strapped small businesses and consumers.
The global shipping franchise has launched a marketing campaign equipped with multi-channel elements, including a zombie classification guide, small business survival tips, humorous videos, and a sweepstakes to win an all-expenses paid trip to London and participate in a “Zombie Infection Experience.” Participating locations across the U.S. and Canada are also offering a limited-time offer of 20 percent off your first purchase using their new Online Print Center through the end of October. Small business owners can find all of these elements at www.BeatZombies.com.
“PostNet is actively working to be a small business resource no matter what the emergency is, even if it’s a zombie pandemic,” says Steve Greenbaum, PostNet co-founder and CEO.“We work closely to identify the unique objectives of each small business to develop innovative solutions that meet every customer’s needs.”
We’re in business to help other small businesses thrive
The campaign represents just one of the ways the nearly 700-unit franchise is elevating its services aimed at small business owners, employees who work from home, and busy consumers. The digital printing, online marketing, and shipping industries have a combined value of more than $380 billion, and the PostNet franchise is positioned for continued growth due to the variety of services our franchise owners offer at their convenient Neighborhood Business Centers. Over the next three to five years, PostNet plans to open at least 200 new centers.
PostNet offers a breadth of high-quality printing products and services, including business cards, banners, fliers, brochures, postcards, letterhead, envelopes, direct mail with variable data printing, 3D printing, and more. In addition, PostNet offers binding and finishing, as well as packaging and shipping services. As an authorized shipping outlet for FedEx, UPS, DHL, and the U.S. Postal Service, PostNet can meet the shipping needs of residential and business customers.
Open a shipping franchise in your community
PostNet keeps startup costs low thanks to exclusive relationships with dozens of vendors. That means PostNet owners can outsource many types of jobs, which saves them from having to invest in expensive equipment — a serious burden, especially during their first year or two in business. The startup costs for a PostNet Neighborhood Business Center range from $169,767 to $212,275.
The initial PostNet investment is threefold:
A $35,000 franchise fee, which covers all of the initial assistance for center opening along with the training, education, franchise support, and rights to use the brand over the 15-year term of the franchise agreement. And, unlike other business service franchises, PostNet’s shipping franchise fee is all-inclusive — there are no other significant tuitions, construction management, design, or other fees.
An $89,900 center development fee, which covers construction, inventory supplies, fixtures, and other items.
Roughly $60,000 in operating, working and start-up capital to cover advertising, operation, and other costs during the initial phase of operation of the center.