3 Reasons Why PostNet Is a Unique Franchise Opportunity
From a low-cost investment, to a proven business model, the premier printing, marketing and shipping franchise opportunity is the perfect fit for a first-time entrepreneur
PostNet is one of the most unique franchise opportunities in the printing, marketing and shipping segments. After 23 years in business, PostNet continues to evolve its proven business model through a combination of visionary leadership and technology to ensure that PostNet franchise owners are running sustainable businesses that are profitable over the long-term.
Since entering the marketplace in 1992, PostNet has grown to nearly 700 locations across 10 countries. The industry has taken notice of PostNet’s continued ability to deliver a successful business year in and year out. In 2016, PostNet was named a best-bet investment by Franchise Direct, Franchise Gator and Entrepreneur magazine, who has included PostNet on their prestigious Franchise 500 list every single year we’ve been in business. In 2016, PostNet is stronger than ever before. PostNet has become a forward thinking printing, marketing and shipping solutions franchise that serves the 28 million small businesses across the United States.
“For a very long time, I’ve been saying that there’s never been a better time to franchise with PostNet,” says Steve Greenbaum, CEO and co-founder of PostNet. “This is because we’re a business model that evolves with consumer needs and technology and we’re continually pushing the brand forward to remain relevant and competitive. Today, those words take on greater resonance than ever before. There is a surge of small business activity in America that hasn’t been seen since the end of World War II, which has created an incredible need for our products and services. Most marketing firms aren’t working in the niche with the size customer that we are — from startup to maturity. We’re helping with their branding, their marketing, their printing, and so this ability for PostNet to partner with local businesses in the community, given the time and the environment, makes us a very exciting franchise opportunity.”
Here are three reasons why PostNet is a unique franchise opportunity:
PostNet is a far more affordable opportunity than our competitors
Compared to other printing franchises, PostNet boasts substantially lower startup costs and a potentially quicker return on investment. The initial cost is well below $100,000 because unlike other printing franchises, PostNet doesn’t require substantial investments in printing technology or machinery. PostNet has made the business model easier to run by establishing relationships with industry-leading companies to outsource most of our franchise owners’ printing needs. The added benefit is that PostNet is able to attract and partner with franchise owners who are passionate about their local small business communities rather than those solely with prior printing experience.
“We have passionate, interested and engaged franchisees who are consultative with their customers and train their staffs to become consultative with their customers,” says Brian Spindel, President and co-founder of PostNet. “We provide an outstanding experience for the customers. After 23 years in this business, we have a proven system and proven methodology. Our training and support are outstanding. We are looking for franchisees who are confident in their ability to compete.”
PostNet’s “bricks and clicks” business model gives our franchise owners a competitive edge
As the leading printing and marketing solutions franchise, PostNet is a local partner for small businesses across the country and around the world. We offer a full menu of services, including graphic design, full-service digital printing, direct mail, signage, document binding and finishing, and ancillary business services, like private mailbox rental and more. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection, coupled with in-center professional packaging services to meet the shipping needs of our customers.
Today’s customers expect convenience and speed. In addition to having a brick-and-mortar storefront in the community, our innovative Online Print Center platform provides our franchise owners with a digital storefront – making it easy and convenient for customers to order and reorder printing jobs, 24/7. Once a client relationship is established, franchise owners create individual digital profiles for their clients, which store client materials and make them accessible to edit or re-order. The clients have access to their materials, which incentivizes repeat business.
“The real opportunity in this industry is to leverage a bricks and clicks model,” Steve says. “We’re solid in the community. We have great relationships with our customers. Our franchise owners are integrated — part of the fabric of their local communities. We have now introduced an online strategy with our Online Print Center. This gives customers the choice to come in-center and see us, order online, or both if they’d like. If you’re a creative person and you want to see, feel or discuss strategy, we’re there; we’re local. If you’re the type of person who knows exactly what you want, you are basically reordering or you just need something that is a staple business item, we have our Online Print Center that stores your assets and are available to order 24/7/365. You can modify or make changes by collaborating with your local PostNet. This is what we do best: blending online capability and the horsepower of the PostNet brand with the friendly personal touch in the local center.”
PostNet is a brand that shares your values
Each and every year, the PostNet franchise network gathers together under one roof for the Thrive conference. The event is always special. The executive team rolls out new initiatives for the upcoming year and educational seminars are held on best practices. Most importantly for us, however, is that Thrive is a chance to honor our franchise owners who best exemplify the values that have guided our brand from our humble pack-and-ship origins into an industry-leading printing, marketing and shipping franchise.
When Steve Greenbaum, CEO and co-founder of PostNet, appeared on the hit CBS television program Undercover Boss, viewers were able to grasp how important our franchise owners’ success is to him personally and how seriously the Headquarters team takes its role as franchisor:
“From day one, we looked at our franchise owners as our peers,” says Steve Greenbaum, CEO and co-founder of PostNet. “People come into this organization every day from around the world. Our job is to help them be successful and ensure that their experience and relationships with the PostNet franchise family add value on all levels. As founder and CEO and the person who drives the strategic vision, making sure that our franchisees succeed is of paramount importance to me. Our franchisees invest real money, real heart and real soul — some of them leave careers — in the desire to improve their lives. We truly care about everyone and everything the PostNet brand touches.”
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, request our free franchise report.