PostNet Franchise Review: An Interview with Aru Param

How a husband and wife turned their desire to own a business into a great life with the PostNet marketing services franchise

When Aru Param and his wife came to America from Sri Lanka, their goal was to go into business for themselves.

Entrepreneurial spirit led the couple from their island country — which is surrounded by the Indian Ocean, the Bay of Bengal and the Gulf of Mannar — to Las Vegas, where the Params began separate careers in the shipping industry. While those careers were fulfilling, the couple was always searching for the perfect opportunity to buy a business and begin working for themselves.

PostNet-Aru-Param

Aru Param is co-owner of a PostNet marketing services franchise in Las Vegas, Nevada. Basketball legend Bill Walton, right, shipped an autographed ball to Aru after meeting him in Los Angeles.

The couple first discovered PostNet as customers, and the business immediately appealed to Aru. He felt he and his wife could leverage their shared experience in the shipping industry into a life of their of their own making.

“After I first walked into a PostNet, I stopped looking at any other opportunities for business ownership,” Aru says. “I could see that this brand was going to have staying power. I was impressed by the level of customer service and the quality of the services that PostNet offered. My wife and I began to look for PostNet businesses for sale in the Las Vegas area.”

Their opportunity came 12 years ago, when a PostNet Express store became available in a local supermarket. They jumped at the chance to buy the business, and the couple set out upon their new career as small business owners.

“PostNet gave my family the opportunity to work for ourselves,” Aru says. “We have never looked back. Our only concern is growing the business and being nice to every customer.”

Evolving with the PostNet marketing services franchise

Since Aru opened more than a decade ago, PostNet has evolved into the premier marketing services franchise in the United States. Refocused to meet the needs of the small business owner, PostNet now has a range of services that includes graphic design, full-service digital printing, direct mail, document binding and finishing, and ancillary business services, like private mailbox rental and more.

Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection coupled with in-center professional packaging services to meet the individual shipping needs of its customers.

“Since we began offering our printing solutions, we have seen our business blossom,” Aru says. “PostNet has helped us to see the value in printing and marketing services, and my wife is exceptional at providing great work to our customers. We’re looking to purchase more advanced printing technology, and we have a new goal to grow this segment of our business.”

A bright future of your own making

As their PostNet franchise continues to blossom, Aru and his wife work together in their PostNet franchise every day. They have a built a loyal and growing customer base. Their secret for success? Exceptional customer service.

“The best way to market your business in your community is to have a smile for every single customer,” Aru says. “While PostNet’s level of services is superior to our competitors’, the most important thing is to treat every customer with respect, warmth and friendliness. If a customer has a problem, that is an opportunity. When they leave my store, they are going to leave happy. The word gets out quickly in the community that PostNet is the best place to bring their business.”

In today’s fast-changing business environment, PostNet maintains a competitive position by being deliberate, strategic and forward-thinking.

With their children grown, the couple remains passionately committed to growing their business and looks forward to more bright years with the PostNet franchise.

“The level of support that PostNet offers means that we’re not in this alone,” Aru says. “They are accessible to us if we ever need anything, and they also give us our independence. The PostNet executive team listens to us and is supportive of us — they want us to be successful as much as we want that for ourselves. My goal is to be within the top 100 PostNet franchise stores in the country, and I know we will get there.”

Learn more about starting a PostNet franchise

Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.