Why Do PostNet Franchise Owners Love PostNet?
The premier printing, marketing solutions and design franchise offers a proven business model, an inclusive culture of support and a commitment to quality of life
Why do entrepreneurs make the decision to go into business for themselves? While money is certainly a motivating factor, going into business for yourself is ultimately driven by the desire to improve the quality of life for you and your family. In 2016, both Forbes and Entrepreneur published a list of reasons as to why entrepreneurs should take the leap to open their own businesses and “flexibility” and “spare time” topped their respective lists.
PostNet is the rare franchise system that makes quality of life a central part of our business model. For starters, PostNet franchise locations are open regular hours during the week and a half-day on Saturday, allowing new franchise owners to have more time to spend with their families. Most importantly, while we want our franchise owners to be engaged in their stores, our most successful franchise owners aren’t stationed behind a counter; instead, they are out networking in their small business communities, driving visibility and sales to their PostNet franchises.
“This is a brand that is for both the creative young professional and seasoned executive alike,” says David Sparks, VP of Franchise Development with PostNet. “The fact that the demographics of our franchise owners are so diverse across age, race, gender and professional backgrounds is part of the proof that we’re onto something truly special in the franchise industry. Our business model enables people to run their businesses as the CEOs of their own companies, to network in their communities and to use their creative skill set to provide first-rate solutions to their customers. PostNet is a brand that is making a real difference. At its very core, PostNet is a brand that exemplifies the American Dream and the American success story.”
PostNet franchise owners are meaningful members of the communities
PostNet franchise owners are truly their small business community’s local partner for printing, marketing and logistics solutions. This isn’t merely our slogan; it is the core of our business model. Our franchise owners provide a consultative approach to their clients’ wants and needs to determine the best possible solution. This is a core difference to our competitors: We don’t just print a job. We provide our customers with the tools and resources needed to grow their businesses.
We offer a full menu of services, including graphic design, full-service digital printing, direct mail, signage, document binding and finishing, and ancillary business services, like private mailbox rental and more. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection, coupled with in-center professional packaging services to meet the shipping needs of our customers.
In addition to having a brick-and-mortar storefront in the community, our innovative Online Print Center platform allows our franchise owners to have a digital storefront, making it easy and convenient for customers to order and reorder printing jobs, 24/7. Once a client relationship is established, franchise owners create individual digital profiles for their clients, which store client materials and make them accessible to edit or re-order. The clients have access to their materials, which incentivizes repeat business.
“From the get-go, I knew that My PostNet location was the best resource small businesses had for marketing services in the area,” says John Lorenzo, owner of a PostNet franchise in Sicklerville, New Jersey. “Slowly but surely, our reputation grew. I run my business like a marketing firm. I don’t sell a product; I sell solutions. Our consultative approach to service ensures that whatever our customer’s business challenges may be, we provide the personalized solutions they deserve. When a customer comes in with a new campaign, we start by asking them about the end goal — what are they looking to achieve? We do research, we ask questions and we follow up after the campaign has been implemented. We want to make sure the customer has a big return on investment; we are truly personally invested in our customers’ success.”
PostNet is a brand that shares your values
PostNet is entirely committed to the success of our franchise owners, evolving our business model through the years to meet the relevant market demands to ensure that our business model is sustainable over the long term. Likewise, we are pleased to reveal that our growing network of franchise owners is just as committed to the success of their peers as to the success of their own stores and small business communities; helping each other through economic downturns, stepping in to help during times of illness and being there with advice, support and encouragement when it is needed. At PostNet, we care for the whole.
“The role of a franchisor comes with significant responsibility,” says Steve Greenbaum, CEO and co-founder of PostNet. “People come into this organization every day from around the world. Our job is to help them be successful and ensure that their experience and relationships with the PostNet franchise family add value on all levels. As founder and CEO and the person who drives the strategic vision, making sure that our franchisees succeed is of paramount importance to me. Our franchisees invest real money, real heart and real soul — some of them leave careers — in the desire to improve their lives. We truly care about everyone and everything the PostNet brand touches.”
PostNet is a low-cost investment opportunity with a proven business model that offers high potential returns. The total investment necessary to begin operation of a PostNet franchise ranges from $169,767 to $212,275. PostNet is a substantially more affordable investment than several of our competitors, and our rapid buildout time allows our franchise owners to potentially hasten their return on investment. Once a site is selected, a new PostNet can be open in six to eight weeks. Our Online Print Center platform allows new franchise owners to begin selling PostNet services and earning a profit from the moment an address is selected for a new PostNet store — potentially quickening the return on investment even further and bringing in additional revenue beyond the sales made during normal business hours.
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, request our free franchise report.