PostNet Franchise Owners are the Local Faces Small Business Owners will Rely on in 2018
The nation’s leading printing, marketing and shipping franchise emphasizes building local relationships with small business communities
Shopping local is far more than a buzz phrase in today’s hyper-digital age, it’s a movement that emphasizes face-to-face interaction with a trusted resource who understands the needs of the local market and is knowledgeable about how to meet that demand. There is no better example of this than PostNet franchise owners, who seek to become their small business community’s resource for printing and marketing campaigns that are designed to help them thrive.
As the economy surges going into 2018, small businesses are expected to be bullish in their marketing efforts, and unsurprisingly, they seek to build local relationships in order to help take their businesses to the next level.
“PostNet thrives on our ability to connect with our customers in a far more personal way than our competition,” says Brian Spindel, President and COO of PostNet. “We’ve invested significantly in training and technology to help our franchisees to drive business to their centers, and more importantly, build meaningful and lasting relationships with their customers. Our top-performing franchisees are those who are passionate about actively networking with local small businesses, and posses the outgoing personality needed to make their PostNet locations a meaningful part of their communities.”
In order to foster relationships that are integral to developing lasting relationships with customers, PostNet franchisees run their businesses as a CEO would, spending a lot of time out in their community to drive customers to their location, rather than behind the counter of their business waiting for customers to walk through the doors.
“When I go to Walmart or out to dinner, I am going to talk to someone about PostNet,” says Murphy-Hatosy, a PostNet franchise owner in Paragould, Arkansas. “You need to be confident in talking to people and have the natural desire to help the people in your community if you’re going to be successful. You have to think large and small: from getting involved in local organizations, to reaching out to new businesses when they open, to bringing PostNet pens to give to the waitresses where you eat dinner. You just need to always be thinking about PostNet when you meet someone new. How busy your business becomes is entirely up to you, but there is opportunity everywhere.”
PostNet has one of the most extensive menu of services in the entire printing industry.Far more than delivering state-of-the-art printing solutions, our franchisees focus on developing creative marketing strategies with their customers, which can then be tracked for success. This gives PostNet a tremendous competitive advantage, as we can do the creative aspect of designing marketing materials, as well provide consultation as to how and where to use these marketing materials effectively.
We also recently launched the new Online Print Center to give customers 24/7 access to the same high-quality products and services they have come to expect from visiting PostNet centers in person, making managing their print projects even more convenient.
“There’s no question that PostNet is riding a wave of momentum as we enter 2018,” Brian says. “More and more entrepreneurs are interested in bringing PostNet to their communities, not only because our business model is proven, but because we’re needed in many communities where small businesses are operating. We expect 2018 to be a year of rapid growth and we’re excited to welcome more entrepreneurs to the PostNet franchise family”
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, request our free franchise report.