PostNet Franchise Owner Tapped for Best Practice Tips
Business publication features PostNet B2B franchise owner in an article about how to create the ideal employee
What is the secret to running a successful business? Aside from franchising with a brand that has a proven business model, the people you hire are of paramount importance. The right talent will not only follow your systems to the letter, but will also ensure that your level of customer service is consistently exceptional.
As part of the premier B2B franchise, PostNet franchise owners know that the success of their businesses is the direct result of that exceptional customer service. PostNet tracks that customer satisfaction closely — we survey our customers after transactions to measure how they feel about our work. In 2015, PostNet heard from 20,000 customers, and the vast majority of them rated their experience a 10 out of 10. Our Net Promoter Score, a key measure of customer satisfaction that rates customer love on a scale from 0 to 100, stands at 89 over the past 12 months. That’s higher than scores achieved by iconic American brands such as Apple, Netflix and Microsoft.
That high Net Promoter Score is a testament to our B2B franchise owners’ ability to hire the right people and nurture their talent. Recently, Open Forum, an American Express-owned publication geared toward entrepreneurs, published an article featuring advice from veteran PostNet franchisee Kathy Stokes about how she handles hiring.
“The Stokes have six full-time employees and have owned their franchise for 18 years,” the article states. “Her first employee, Karlyn Wagner, still works for her, and whenever Stokes makes a new hire, Wagner is the primary trainer.
“You want to create a culture in your business where everyone is encouraged to have good staff behaviors,” says Kathy in the article. “As long as I have those one or two rockstars who get it, and really understand what the business is about, then we can always train the new ones coming in.”
PostNet is the only brand capable of serving America’s growing small business community
The demand for new PostNet locations is bigger than ever before; economic trends show that entrepreneurs and independent contractors are on the rise in the American economy. There are 27.9 million small businesses in the U.S., and their spending is part of what generates the $380 billion annually that goes to printing, shipping and online marketing. PostNet is the only brand capable of serving those millions of small business owners — providing them with the tools and expertise to compete for customers.
The full menu of services includes graphic design, full-service digital printing, direct mail, signage, document binding and finishing, and ancillary business services, like private mailbox rental and more. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection coupled with in-center professional packaging services to meet the individual shipping needs of its customers. PostNet franchises have a physical storefront in their communities and an Online Print Center, offering customers the benefits of both online transactions and traditional face-to-face service.
For Postnet business franchise co-owner Scott Harrington, who runs his business with his father in New Jersey, the level of customer satisfaction is felt day in and day out. Scott’s customers are mostly small to medium-sized businesses with projects that need to be completed on tight deadlines.
“There aren’t a lot of options out there for the full spectrum of services that we provide,” Scott says. “In our center specifically, our team has more than 20 years of experience in dealing with small to mid-size businesses. Customers know that if they bring their job to us, it will get done right.”
The leading B2B franchise ramps up for nationwide expansion
PostNet recently announced plans to add 200 franchise locations to its network, a move that will propel the company’s footprint to nearly 900 locations across 10 countries. The brand currently has franchise opportunities available across the U.S. in markets such as Atlanta, Chicago, Charlotte and Miami, among others, as well as master franchise opportunities overseas.
To learn more about the momentum behind the PostNet B2B franchise, click here to read a recent, in-depth interview with co-founder and CEO Steve Greenbaum.
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.