PostNet Franchise Makes Fox Business Headlines
Leading business network publishes article praising the top-rated marketing services franchise as an “American Success Story”
PostNet is used to making waves — the premier marketing services franchise is expanding, receiving prestigious industry awards and getting high marks from Franchise Direct, Franchise Gator and Entrepreneur magazine. The media has taken notice, most recently Fox Business, which praised the brand as an “American Success Story.”
An article titled, “Entrepreneurs Turn Local Shipping Biz into International Franchise,” was featured on Fox Business’ official website as part of their “Salute to American Success” segment. Fox Business does a terrific job of following PostNet’s evolution from a humble pack-and-ship business into the leading marketing services franchise.
“In this Salute to American Success, we’re taking a look at PostNet,” the article states. “The company provides services ranging from postal services to graphic designs. With many years of experience in business, founders Steve Greenbaum and Brian Spindel met in Las Vegas in the 1980s and started working on a concept that would eventually become PostNet.”
The PostNet of today is at the forefront of the rapidly growing marketing services industry, which brings in a combined annual revenue of nearly $111 billion in the United States alone, according to First Research. The demand for new PostNet franchises is bigger than ever before, and PostNet has become the go-to resource for the millions of small businesses at home and abroad.
“We’re expecting to open 30 locations in 2016,” Steve says in the article. “The short-term strategy in the next five years or so is to grow to $300 million. Our long-term strategy is to double the revenue of the company.”
Proven business model makes PostNet an “American success story”
PostNet is ahead of economic trends that show that the entrepreneurial spirit is stronger than ever before. Spending by the 28 million small businesses in the U.S. generates a significant share of the $380 billion annually that goes to printing, shipping and online marketing. PostNet is uniquely positioned to serve those millions of small business owners by providing them with the tools and expertise to compete for customers.
We offer a full menu of services, including graphic design, digital printing, direct mail, signage, document binding and finishing, and ancillary business services, like private mailbox rental and more. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection, coupled with in-center professional packaging services to meet the shipping needs of our customers.
“Each PostNet location is owned and operated by a local business owner, which means our franchise owners understand firsthand the day-to-day challenges small business owners face and are personally invested in the local partnerships they serve,” says Steve Greenbaum, co-founder and CEO of PostNet. “PostNet franchise owners are local business partners for the local business community; they are people who truly care about their customers’ success by delivering the right solutions to meet their printing, shipping and marketing needs.”
PostNet continues to make waves with a peerless commitment to innovation
As the company continues to grow and evolve, PostNet leadership remains focused on innovation and driving value to PostNet franchisees in their businesses.
This Spring, PostNet launched a new branding campaign, a move intended to more effectively communicate the attributes of the already well-established brand and the company’s reason for being: To nurture the success of our local business communities.
With this new messaging platform, PostNet was able to refine all of its marketing communications, including its elevator pitch to customers: PostNet is your local partner for printing, marketing and shipping solutions.
“PostNet is well known in the printing, shipping and design space for providing small businesses with the personalized business-enhancing solutions and dedicated service they need to be successful,” said Rachel Reynolds, Director of Marketing at PostNet. “Our refined messaging strategy helps tell our complete story and communicates the true passion, commitment and personal investment our local franchise partners have in nurturing the success of fellow local businesses in their communities.”
In addition, PostNet launched its Online Print Center, a dynamic online print production and fulfillment platform that makes PostNet centers even more accessible to customers. This tool provides customers with 24/7/365 access to the same high-quality products and services that they get when visiting PostNet’s centers in person, making ordering, re-ordering and managing their print projects even more convenient. With a few clicks of a mouse, customers can have their files printed and ready for pickup at their local PostNet center or packaged and shipped to their destination of choice.
“Innovation has, and will always, drive our company strategy, making us well-positioned to develop products and services that meet the changing needs of consumers and businesses,” Steve says. “Because of our ownership structure and operating philosophy, we’re faster and more nimble than our competitors when it comes to executing innovation. We actively seek opportunities to develop competitive advantages and new technologies that will have a meaningful impact on our franchisees and their customers.”
Ready to become an American success story with PostNet?
After kicking off the year with exciting center openings in California, West Virginia, Connecticut, Georgia and Texas, PostNet’s outlook for 2016 is strong. Throughout the year, PostNet will continue executing its strategic growth plan, expanding the brand into untapped and existing markets domestically and overseas.
“Our continued franchise growth and impressive number of new centers scheduled to open in 2016 demonstrates the strong demand for our customized, business-enhancing services,” Steve says.
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.