PostNet Franchise Heads to International Franchise Expo with Plans for Rapid East Coast Expansion
Leading marketing services franchise to attend IFE Conference in New York City this week hot on the heels of several center openings in East Coast markets
As the franchise industry gathers for the annual International Franchise Expo on June 16-18 in Manhattan, members of the PostNet executive team will be there with a spring in their step. PostNet has been riding a wave of momentum that includes explosive growth on the East Coast, as well as an ambitious expansion plan that will see 1,000 PostNet centers open around the world in the next five years.
PostNet has six locations open in New York, including one center just a subway ride away from the site of the IFE conference in the Bronx. Most recently, the leading marketing services franchise held a grand opening for a brand new center; it opened June 8 in Suffern, New York. With 10-12 new locations planned across New York in the next five years, PostNet is just getting started in the Empire State.
The leading marketing services franchise is also expanding the brand’s footprint on the East Coast. Earlier this year, PostNet opened its first-ever center in Connecticut, as well as a location in West Virginia on a college campus. The brand is actively targeting markets up and down the East Coast, and there are prime locations available in major cities and bustling small communities alike.
“We’re always excited to attend the annual IFE conference, but this year, PostNet really has a lot to be proud of from a growth perspective,” says Steve Greenbaum, co-founder and CEO of PostNet. “PostNet has grown to nearly 700 franchises around the world, and we are not slowing down anytime soon — domestically or abroad. In the next five years, we plan to have 1,000 locations open worldwide, strengthening our foothold in the markets where we currently have a presence, as well entering exciting new markets across the United States from Manhattan to Los Angeles.”
PostNet’s proven business model is key to rapid growth
PostNet evolved from a humble pack-and-ship business into a forward-thinking marketing services franchise that specializes in providing professional solutions to the 28 million small businesses in the United States. We offer a full menu of services, including graphic design, full-service digital printing, direct mail, signage, document binding and finishing, and ancillary business services, like private mailbox rental and more. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection, coupled with in-center professional packaging services to meet the shipping needs of our customers.
PostNet is way out in front of our competitors in the rapidly growing marketing services industry; the Titanic-sized brands aren’t nimble, local or authentic enough to be the local partner that a small business owner depends on. The industry has taken notice, and our business model has been named a best-bet investment by Franchise Direct, Franchise Gator and Entrepreneur magazine — and 2016 is just now halfway over. The demand for new PostNet centers is bigger than ever, and PostNet has become the go-to resource for millions of small businesses.
“Each PostNet location is owned and operated by a local business owner, which means our franchise owners understand firsthand the day-to-day challenges small business owners face and are personally invested in the local partnerships they serve,” Steve says. “PostNet franchise owners are local business partners for the local business community; people who truly care about their customers’ success by delivering the right solutions to meet their printing, shipping and marketing needs.”
Leading marketing services franchise has peerless commitment to innovation
PostNet franchise owners are their community’s resource for business-enhancing print and marketing solutions that help small businesses thrive. In addition, PostNet fulfills its promise to drive value to our franchise owners in their centers by making significant investments in technology and innovation, so our franchise partners have the ability to expand their reach, increase their visibility, engage with more customers, build sales and gain even greater market share.
In 2015, for instance, PostNet launched its Online Print Center, a dynamic online print production and fulfillment platform that makes PostNet centers even more accessible to customers. This tool provides customers with 24/7/365 access to the same high-quality products and services they get when visiting PostNet’s centers in person — making ordering, re-ordering and managing their print projects even more convenient. With a few clicks of a mouse, customers can have their files printed and ready for pickup at their local PostNet center or packaged and shipped to their destination of choice.
“Innovation has, and will always, drive our company strategy, making us well-positioned to develop products and services that meet the changing needs of consumers and businesses,” Steve says. “Because of our ownership structure and operating philosophy, we’re faster and more nimble than our competitors when it comes to executing innovation. We actively seek opportunities to develop competitive advantages and new technologies that will have a meaningful impact on our franchisees and their customers.”
Become your community’s partner for marketing services solutions now
After kicking off the year with exciting center openings in New York, West Virginia and Connecticut, PostNet’s outlook for 2016 is strong. Throughout the year, PostNet will continue executing its strategic growth plan, expanding the brand into untapped and existing markets domestically and overseas.
“Our continued franchise growth in 2016 and impressive number of new centers scheduled to open in 2016 demonstrates the strong demand for our customized, business-enhancing services,” Steve says.
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.