PostNet Franchise CEO Contributes to Bestselling Book on Franchising
Steve Greenbaum, CEO and co-founder of the nation’s premier printing, marketing and shipping franchise, writes about the importance of values in the success of a franchise brand
When Steve Greenbaum (CEO) and Brian Spindel (President) founded PostNet in 1993, the visionary leaders knew that a successful franchise system needed a business model that would evolve with customer needs and technology over time. Their franchise system would also require a set of values that would guide the brand as it grew across the country and around the world.
After 23 years in business, the two founders made good on their vision. PostNet has nearly 700 locations in eight countries and a franchise network of passionate, enthusiastic and committed entrepreneurs who are making a difference in their communities.
Given Steve Greenbaum’s record as an innovative leader in the world of franchising, it is fitting that he was asked to contribute to a new bestselling book (published by FranNet), More than Just French Fries, which seeks to expand the perception of franchising beyond its association with the fast food industry. In actuality, as FranNet reports, franchising operates across all segments of the economy, providing nearly 8 million jobs and close to $475 billion in economic output. From the start, Steve has been a passionate advocate for franchising and its ability to help entrepreneurs live the American Dream. Setting Steve apart from other industry leaders is his ability to establish a culture of values that unites PostNet franchise owners with the executive team that helps to cement a tangible feeling of, “We’re in this together.”
“When my company, PostNet, first got involved with franchising in 1993, it didn’t seem like a lot of thought was given to making franchise owners feel like they were a part of the bigger picture, instead of just being expected to operate according to the franchisor’s system,” Steve writes in his chapter in More than Just French Fries. “We all want franchisees to follow our system, but we also want them to share our passion, vision and values — especially when it impacts customer satisfaction. Today, franchise companies do a much better job of engaging and inspiring their franchisees through the expression of values and culture.”
PostNet is a brand that shares your values
After nearly 25 years as a successful franchise system, the culture that Steve and Brian established has created a dynamic environment that keeps PostNet on the cutting edge of industry. PostNet also has a passionate and engaged support network of franchise owners, who are committed as much to the success of their peers as they are to their own stores and small business communities. They help each other through economic downturns and times of illness, offering advice, support and encouragement when it is needed. At PostNet, we care for the whole.
PostNet is the rare franchise system that makes quality of life a central part of our business model. For starters, PostNet franchise locations are open regular hours during the week and a half-day on Saturday, allowing new franchise owners more time to spend with their families. Most importantly, while we want our franchise owners to be engaged in their stores, our most successful franchise owners aren’t stationed behind a counter; instead, they are out networking in their small business communities, driving visibility and sales to their PostNet franchises.
“From day one, we looked at our franchise owners as our peers,” Steve says. “People come into this organization every day from around the world. Our job is to help them be successful and ensure that their experience and relationships with the PostNet franchise family add value on all levels. As founder and CEO and the person who drives the strategic vision, making sure that our franchisees succeed is of paramount importance to me. Our franchisees invest real money, real heart and real soul — some of them leave careers — in the desire to improve their lives. We truly care about everyone and everything the PostNet brand touches.”
PostNet franchise owners are making a difference in their local communities
With Forbes reporting that approximately 543,000 new businesses get started each month, small businesses rely on PostNet’s ability to offer a full menu of services, including full-service printing and finishing services, direct mail services, graphic design services, and ancillary business services, like private mailbox rental and more. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection, coupled with in-center professional packaging services to meet the shipping needs of our customers.
Each PostNet location is owned and operated by a local business owner, which means we understand first-hand the day-to-day challenges small business owners face and are personally invested in the local partnerships we serve. We are a local business partner that truly cares about our customer’s success by delivering the right solutions that meet their printing, shipping and marketing needs.
“We really are our small business community’s local partner for marketing services solutions,” says Sharon Foster, co-owner of a PostNet franchise in Charleston, South Carolina. “Businesses of all types come to us for help, advice and high-quality work. They are usually amazed at what we can do for them. We do menus, flyers, you name it. We even help our small business owners with their marketing budgets. We get very involved, we establish relationships with our customers and keep track of their successes. If they thrive, so do we. It might sound like common sense, but as a small business owner, the best way for us to advertise is to make sure that every customer leaves us with a smile. If they do, not only will they come back, but they will also tell their friends about us.”
Ready to join the PostNet franchise family?
PostNet is a low-cost investment opportunity with a proven business model that offers high potential returns. The total investment necessary to begin operating a PostNet franchise ranges from $169,767 to $212,275. PostNet is a substantially more affordable investment than several of our competitors, and our rapid buildout time allows our franchise owners to potentially hasten their return on investment. Once a site is selected, a new PostNet can be open in six to eight weeks. Our Online Print Center platform allows new franchise owners to begin selling PostNet services and earning a profit from the moment an address is selected for a new PostNet store — potentially quickening the return on investment even further and bringing in additional revenue beyond the sales made during normal business hours.
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, request our free franchise report.