How Big Is the Marketing Services Industry?

In a changing economic landscape, small businesses can rely on PostNet marketing services franchise to succeed

As the services industry becomes the main driver of the American economy, the marketing services industry is becoming vitally important to the success of American small businesses. With a PostNet marketing services franchise as a community partner, the small business owner can rest assured that they have access to a range of professional marketing services that will help them thrive.


In today’s fast-changing business environment, PostNet maintains a competitive position by being deliberate, strategic and forward-thinking.

For a relatively new segment of the American economy, the marketing services industry is gaining momentum. According to First Research, the industry brings in a combined annual revenue of nearly $111 billion in the United States alone; and globally, the industry has grown to over $520 billion in annual revenue. Despite those impressive numbers, First Research says the marketing services industry in the U.S. “is fragmented: the top 50 companies generate about one-third of revenue.”

The new American economy will largely depend on the success of the 28 million small businesses that exist across the nation. Forbes reports that small businesses employ 50% of the adult working population and have created 65% of all net new jobs since 1995. Approximately 543,000 new businesses get started each month, and small businesses need a local marketing services partner who will provide them with the solutions that will enable them to thrive.

Enter PostNet. At PostNet, we are passionate supporters of local businesses. We nurture their success by providing business-enhancing solutions to meet their printing, shipping and marketing needs. We understand that every business is unique, so we take a collaborative approach to problem-solving. And because each PostNet location is locally owned and operated, we’re always invested in the local partnerships we serve. This is why we have updated our brand with a new slogan: POSTNET. YOUR LOCAL PARTNER FOR PRINTING, MARKETING AND SHIPPING SOLUTIONS.

What makes PostNet the leading marketing services franchise?

PostNet is ahead of economic trends that show that the entrepreneurial spirit is stronger than ever before. Spending by the 28 million small businesses in the U.S. generates a significant share of the $380 billion annually that goes to printing, shipping and online marketing. PostNet is uniquely positioned to serve those millions of small business owners — providing them with the tools and expertise to compete for customers.

As the leading marketing services franchise, PostNet is a local ally for small businesses across the country and around the world. We offer a full menu of services, including graphic design, full-service digital printing, direct mail, signage, document binding and finishing, and ancillary business services, like private mailbox rental and more. Unlike traditional postal and mailbox franchises, PostNet has strategic partnerships with all of the major logistics companies — UPS, FedEx, U.S. Postal Service and DHL — offering a multi-carrier selection, coupled with in-center professional packaging services to meet the shipping needs of our customers.

Our ability to effectively provide professional solutions to the millions of small businesses around the nation has become a central component of our proven business model. The industry has taken notice: PostNet has been named a best-bet investment by Franchise Direct, Franchise Gator and Entrepreneur magazine for 2016.

“Each PostNet location is owned and operated by a local business owner, which means our franchise owners understand firsthand the day-to-day challenges small business owners face and are personally invested in the local partnerships they serve,” says Steve Greenbaum, co-founder and CEO of PostNet. “PostNet franchise owners are local business partners for the local business community; people who truly care about their customers’ success by delivering the right solutions to meet their printing, shipping and marketing needs.”

PostNet is the marketing services franchise that your local small business community can rely on

After kicking off the year with exciting center openings in California, West Virginia, Connecticut Georgia and Texas, PostNet’s outlook for 2016 is strong. Throughout the year, PostNet will continue executing its strategic growth plan, expanding the brand into untapped and existing markets domestically and overseas.


Steve Greenbaum , CEO of PostNet, is responsible for driving the company’s vision, leading the way with innovative ideas and creative ways to differentiate the brand.

“Our continued franchise growth in 2016 and impressive number of new centers scheduled to open in 2016 demonstrates the strong demand for our customized, business-enhancing services,” Steve says. “Innovation has, and will always, drive our company strategy, making us well-positioned to develop products and services that meet the changing needs of consumers and businesses. We will be growing for years to come.”

The PostNet printing, marketing and shipping franchise makes life easier for local businesses by providing graphic design, marketing, printing and shipping solutions that help them reach and win more customers. The range of services we offer makes us unique, as does the personal business relationship that our franchisees are able to offer fellow entrepreneurs in their communities.

Learn more about starting a PostNet franchise

Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.