Five 2015 Trends Driving Growth for the PostNet Franchise
An uptick in business spending, along with a recovering economy will augment PostNet owners’ success in 2015
Economic Recovery: Small businesses are the main drivers of the U.S. job recovery, according to a recent blog post by Maria Contreras-Sweet, the administrator of the Small Business Administration. In fact, she notes, 7 million of the 10.9 million jobs added since the Great Recession were created by startups and small enterprises.
The nation’s unemployment rate has stayed below 6 percent since September 2014, perhaps signaling the start of a more substantial and prolonged economic recovery. That’s good news for the owners of PostNet franchises, who offer crucial digital printing, marketing and shipping services to small businesses that are on a budget. As the recovery continues, investment, confidence and spending all rise, as well. PostNet franchise owners are poised to meet that demand with one-stop, professional and personal service.
Small Business Investment: According to a recent survey conducted by a unit of American Express, half of all small business owners are confident in the U.S. economy and believe their businesses are in an excellent position to grow.
The survey also found that entrepreneurs are once again making growth a priority and even planning investments in their businesses: Fifty-seven percent of survey respondents plan to make capital investments over the next six months (compared with 55 percent in the spring), spending $72,100 on average. The 600,000-plus franchised small businesses in the U.S. account for 40 percent of all retail sales and provide jobs for 8 million people, according to the Small Business Administration.
Digital Printing Industry Growth: The digital printing industry is expected to more than double by 2024. For PostNet franchise owners, who provide a wide range of services (including digital printing and graphic design), the uptick is good news. Digital printing, Smithers PIRA says, will grow 250 percent in the next decade.
Printing services are among the more critical needs for small business owners. PostNet Neighborhood Business Center owners have access to the right technology and know-how to provide professional materials to small business customers in their community.
Content is King: In a world dominated by digital noise, marketing messages have become more important than ever. To find the right vehicle and the right voice, businesses need to partner with a trustworthy and knowledgeable resource. PostNet Neighborhood Business Centers offer the right amount of one-on-one attention and professional background.
At the same time, Joe Pulizzi, founder of the Content Marketing Institute, recently told Forbes Magazine that small businesses have a growing opportunity to work with expert content creators who might have recently lost — or simply decided to leave — jobs in their industry. PostNet offers those industry professionals a great venue to continue doing what they love in an environment in which they can have more control.
More Online Messaging: Though PostNet offers critical shipping and logistics services, franchise owners also are poised to deal with the increasing amount of marketing that goes online, including search-engine-optimized websites, social media marketing solutions and mobile marketing. PostNet center owners help build and coordinate these marketing channels to create a consistent, professional message to customers.
To learn more about the drivers of our successful and growing franchise platform, please fill out a form to download our free franchise report and start a conversation. We look forward to meeting people who share our passion for helping small businesses, and we hope to talk to you soon!