‘Entrepreneur’ Magazine Profiles PostNet B2B Franchise Operator
Akash Lal’s business relied on the PostNet B2B franchise in Sacramento, so when the former owner needed to move, Lal bought the business
How important is a PostNet B2B franchise to the businesses it serves? Akash Lal was a PostNet customer for seven years, and when it looked like the store might close, rather than see that happen, he bought it. “Entrepreneur” magazine recently profiled Lal as part of its “Franchise Players” series.
Here’s a little background:
Before buying his PostNet Center, Lal was a real estate investor who had worked with PostNet for seven years. The B2B franchise helped him market his apartments, self-storage units and other real estate properties, and he had built friendships with the staff of PostNet CA157.
Lal was not alone. Many other small and medium-sized businesses in the community also relied on the PostNet business center for marketing help. Demand was strong, but the previous store owners were considering closing the business because they wanted to pursue business opportunities in the Philippines. When Lal found out, he moved fast to buy the business. He wanted to keep the staff intact, and he welcomed the chance to help other businesses in the community grow.
That was in March 2013. Here are excerpts from his conversation with ‘Entrepreneur,’ which interviewed him after his first year in business:
Why did you choose this particular franchise?
I had been a PostNet customer for over seven years and found myself depending on the company’s services for marketing. I also created a personal relationship with the staff and built trust with them to manage the back-end marketing for my company.
What were the most unexpected challenges of opening your franchise?
The biggest challenge I face is continuing to learn the details of the business in regards to printing and consistently looking for B2B clients willing to step outside of their comfort level to try out of the box marketing tactics. We offer much more than printing. For many of our clients we are their time marketing consultant and graphic designer without having to be on payroll.
What’s next for you and your business?
We are currently creating a relationship with some of the Sacramento Kings players and helping to manage their fan clubs and market several of their private events. Our primary goal is to continue to seek larger corporate clients and establish monthly printing contracts. We also plan to start managing social media advertising for our clients via Facebook, Twitter and Yelp in an order to ensure the marketing is all consistent with print.
PostNet — more than a printing franchise
PostNet is more than a printing franchise. We are a full-service B2B franchise that is focused on providing marketing advice and solutions for small and medium-sized businesses. Yes, we offer an extremely wide range of printing options to customers, but we also offer help with websites, social media, SEO efforts and more. Our versatility allows us to develop integrated marketing campaigns for our business customers, which helps them drive results and grow. As our customers grow, we do, too.
We want to help more small businesses grow, and we’re seeking franchise partners who love meeting and helping entrepreneurs as much as we do.
PostNet has been repeatedly recognized by Franchise Business Review for its high franchisee satisfaction scores, and we have been named a top franchise opportunity by “Entrepreneur” magazine for 21 years in a row. To learn more, visit our research pages or fill out a form to download our free franchise report and start a conversation. You can also read what other PostNet franchisees have to say about on our PostNet franchise blog. We look forward to talking with you!