‘Entrepreneur’ Features Winston-Salem Family of PostNet Owners
First-rate business publication publishes an inspiring interview with a North Carolina family about their reasons for joining the leading B2B franchise
The decision to go into business for yourself is likely predicated on a few important factors: 1) you want to provide a better life for your family, 2) you want to wake up in a world in which you’re passionate about your career, and 3) you’re ready for the challenge of building a business that is a meaningful part of your community.
Because PostNet is the leading B2B franchise, with nearly 700 franchises across the globe and the well-earned reputation of being North America’s best small-business resource, we love reading stories about what made our growing network of franchisees choose us to make their entrepreneurial ambitions a reality.
In a recent article published by Entrepreneur, the Nelson family of Winston-Salem, North Carolina, explains their reasons for franchising with PostNet and what they love about their new business.
“Jason (Nelson) was a regular PostNet customer, and his mom became interested in the PostNet franchise opportunity after watching an episode of the popular CBS reality series Undercover Boss, which featured PostNet’s co-founder and CEO Steve Greenbaum,” the article says. “Today, the Nelsons are the proud owners of a PostNet franchise of their very own.”
The Undercover Boss episode shows PostNet’s visionary CEO — sporting a metal-head haircut and full-on biker leathers — traveling the country to explore the inner workings of the company he co-founded in 1992. The episode is an excellent window into how Steve’s unparalleled work ethic and commitment to his franchisees has kept the design, printing and marketing franchise on the leading edge of the industry for 23 years.
Why the Nelsons chose to franchise with PostNet
Entrepreneur rightly describes PostNet as the “leading business-to-business franchise known for providing personalized, business-enhancing print, marketing and shipping solutions. Locally owned and operated, PostNet locations offer full-service digital printing, direct mail, signs, document binding and finishing, graphic design and ancillary business services like private mailbox rental and more.”
So when Entrepreneur asked the Nelsons why they chose franchising rather than attempting to build a business from scratch, the answer reflects the commitment PostNet has to keeping our franchisees competitive from the get-go:
“Being part of a franchise provides entrepreneurs and new business owners access to the knowledge and support needed to successfully get a business up-and-running,” Jennings Nelson says. “The PostNet franchise opportunity specifically provided marketing, training and technical support that helped us eliminate potential startup problems.”
When asked why the Nelsons chose the PostNet franchise in particular, Jennings’ answer reflects the level of involvement the PostNet corporate team has in helping to establish our franchisees in their business, as well as the commitment PostNet makes to provide a successful business model:
“After researching other franchises, we chose PostNet because of its back-office support, low cost of entry and strong support in the startup process,” Jennings says. “The PostNet corporate team is easy to work with and was always available to answer questions throughout the process.”
Bring the leading B2B franchise to your community
As the Nelson family focuses on growing their PostNet franchise in Winston-Salem, North Carolina, PostNet is aggressively ramping up for a nationwide expansion. PostNet recently announced plans to add 200 franchise locations to its network, a move that will propel the company’s footprint to nearly 900 locations across 10 countries. The brand currently has franchise opportunities available across the U.S. in markets such as Atlanta, Chicago, Charlotte and Miami, among others, as well as master franchise opportunities overseas.
The demand for new PostNet locations is bigger than ever before, as the latest economic trends show that the number of entrepreneurs and independent contractors is on the rise in the American economy. There are 27.9 million small businesses in the U.S., and their spending is part of what generates the $380 million annually that goes to printing, shipping and online marketing. PostNet is the only brand capable of serving those millions of small business owners — providing them with the tools and expertise to compete for customers.
“At the end of the day, we are in business to help other businesses succeed,” Steve says. “The reality is, most small business owners have a lot on their plate, and that’s where we come in. Our franchisees provide a full range of back-office solutions — from design to distribution — that support their business and marketing objectives.”
To learn more about the momentum behind the PostNet shipping franchise, click here to read a recent, in-depth interview with Steve Greenbaum.
Learn more about starting a PostNet franchise
Ready to learn more about PostNet franchise opportunities? You can read interviews with PostNet franchise owners on our blog and learn more about our business model by reading over our research pages. To request even more information, download our free franchise report.