Associated Press: PostNet Printing Franchise’s John Lorenzo Offers a Lesson in Altruism
Lorenzo’s printing franchise helps charity, and benefits as new business pours in, the Associated Press reports
John Lorenzo worked for PostNet through high school and college, and bought the printing franchise in Sicklerville, N.J., in 2012 with plans to bring comprehensive printing and marketing solutions to more businesses in his community. His efforts have garnered plenty of attention. John was recently featured on the cover of South Jersey Biz magazine, and he was recently profiled by Associated Press reporter Joseph Pisani.
From the AP report:
NEW YORK (AP) — How do you attract new business? Small business owner John Lorenzo found that, sometimes, it means doing some work for free.
When the president of a local charity walked into Lorenzo’s PostNet business services store, Lorenzo offered to help at no cost.
Donating services to charities can help a small business build its profile in the community, and get its name in front of potential customers.
Lorenzo knew this. The charity Lorenzo offered free services to, All Hands Working, gives health advice and donates fitness equipment to firefighters. All Hands Working was planning a fundraising event and Lorenzo offered to create a printed program for the event at no cost.
The program had information about the charity, and advertisements from businesses that supported All Hands Working, including one from PostNet.
Lorenzo says he gained five new business clients after helping out the charity. PostNet continues to work with the group, offering free services and charging for others at reduced rates, says Joe Gordon, president of All Hands Working.
Lorenzo continues to give back to the community. He has put donation boxes in the PostNet store to support local fundraising races and has donated services to other organizations.
“We want PostNet to be front of mind and a part of the community,” says Lorenzo.
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