Why America’s New Economy is Big News for Digital Print Franchises
PostNet digital print franchises have created a business model that matches the way more Americans now work — and helps them thrive
Digital printing franchise PostNet is on pace to add at least twice as many franchises in 2013 as it did a year ago. The reason: The new American economy has created huge demand for companies that can help freelance professionals market themselves.
A tectonic shift
Once upon a time, an American worker only had to worry about marketing two or three times in an entire career. You would update your résumé, send it to prospective employers and hope to land a job that you’d keep for the next 10, or 20, or 30 years. If one job ended or your family moved to a new city, you’d dust off the old résumé and do it again.
For the most part, those days are gone.
By 2020, more than 40% of the United States’ workforce will be made up of freelancers, contingency workers and the self-employed, according to a study by Intuit. The so-called Gig Economy has arrived, with many professionals selling their skills on a project-by-project basis. For freelancers, the hardest part of the job often isn’t completing tasks — it’s landing work in the first place.
Freelancers must think like small business owners, creating websites to show off work, brochures to highlight what they offer, and marketing and networking strategies to attract clients.
Fortunately, they’ve got help.
The business behind America’s small businesses
PostNet recognized the shift in the economy several years ago. Digital printing is important for small businesses and freelancers because digital printers can affordably create small batches of professional-looking marketing materials. PostNet in particular is valuable because it also offers consultation and advice for how solopreneurs can market themselves and grow their business. Additional services include graphic design, creating websites, setting up email and text marketing campaigns — even helping develop business plans.
PostNet printing franchises typically serve hundreds of customers, reaching into all industries, and build relationships that also make the Neighborhood Business Centers a networking hub for the entire community — like a Chamber of Commerce that can also handle printing and logistics.
PostNet has more than 300 locations in the U.S., and CEO Steve Greenbaum expects to open 200 more. To learn about PostNet’s training and support, startup costs and the business model, and to read about PostNet franchisees, visit our research pages and blog. To learn even more and start a conversation, fill out a form to download our free franchise report or give us a call at 877-373-6734. We look forward to speaking with you!