3 Ways PostNet Printing Franchise is Helping Franchisees Thrive
PostNet printing franchise announces new partnerships and technologies to help owners grow
PostNet printing franchise owners who gathered in Las Vegas to celebrate their success over the past year have a lot to look forward to in the coming months. The franchise system is rolling out new partnerships and technologies that are expected to power growth for new and existing franchisees.
At its annual Thrive convention, PostNet unveiled new sales training to help franchisees win more B2B customers, a new sales system to help automate and manage outbound marketing efforts, a new web design that is revolutionary in the franchise industry, and a completely overhauled company intranet that provides powerful business analytics and internal communication tools for franchisees.
Here are three examples of the powerful new tools for PostNet printing franchise owners:
1) Improved systems for outbound sales
Since the PostNet business model is focused mainly on B2B sales, effective outbound marketing of PostNet services is the quickest way for owners to grow their businesses. Successful PostNet owners network with other businesses, educate them about the marketing solutions PostNet offers, and become a hub for entrepreneurs. To help franchisees take their outbound sales to the next level, PostNet has partnered with Sandler and Salesforce. Sandler training will help franchisees build sales confidence and techniques, while Salesforce can help PostNet keep track of sales opportunities and automate some followup activities. Together, Sandler and Salesforce give PostNet franchisees the ability to scale their businesses more quickly.
2) A revolutionary website for franchisees
PostNet is completely re-engineering www.postnet.com in a way that departs from the typical franchise model. When you visit most franchise sites, you see a lot of corporate information, but you have to search for details about local franchises. Then you typically just get one page of basic content about the local franchise owner. It makes the local franchisee almost an afterthought. PostNet franchisees are leaders in their business community, and the new web architecture puts their centers front and center. New visitors to postnet.com will now be urged to select the nearest location, and once they pick a center, www.postnet.com will transform into a robust local website geared toward that specific franchisee. The new approach not only gives franchisees the online prominence they deserve — it is also expected to boost sales for franchisees.
3) New internal communications
PostNet also has rebuilt the internal communications platform it uses to support franchisees and that allows franchisees to interact with one another. There are myriad improvements, including improved dashboards that can be viewed on mobile devices, benchmarking that allows owners to see how their locations compare to similar PostNet centers, and tools to help owners easily analyze sales trends in order to spot opportunities.
The new tools and partnerships are part of a tradition of innovation for PostNet. PostNet offers a full range of digital printing solutions for small businesses, as well as graphic design, direct mail, websites, email marketing and shipping. We have been consistent innovators, which is one reason the franchise has successfully evolved from a pack-and-ship innovator to a leader in the digital printing industry. We have been ranked a top franchise opportunity by “Entrepreneur” magazine for 20 years in a row and also have won consistent awards from Franchise Business Review for franchisee satisfaction.
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