Award-winning Printing Franchise Growing in Phoenix

PostNet

PostNet franchise already has more than 15 Neighborhood Business Centers in the Phoenix metropolitan area

Small business is the backbone of the American economy. It’s where many great ideas and innovations start, and it’s where economic growth gets most of its muscle. According to the SBA, 55% of all jobs since the 1970s have come from America’s small businesses.

But how do small businesses stand out? Not every small business owner is a marketing wizard, and small and medium-sized businesses usually don’t have the resources to establish their own marketing departments — yet, in order to compete effectively, they need to have a solid brand identity and professional marketing materials, both in print and online. And they need to have an effective strategy for reaching customers.

That’s why PostNet Neighborhood Business Centers are such a valuable part of the communities we serve. We partner with owners of small and medium-sized businesses to provide them with a range of services — digital printing, email and online marketing, direct mail marketing, signs, graphic design, forms, newsletters, menus, and more — that are designed to help them win customers and grow their businesses. Our technologies and services are designed to make professional, Fortune 500-caliber marketing materials available to small businesses.

PostNet printing franchise is growing in the Phoenix area

PostNet began franchising in 1993 and has been rated a top franchise opportunity by Entrepreneur magazine for 21 years in a row. We also have won a string of awards for franchisee satisfaction from Franchise Business Review. We have more than 700 locations worldwide, and there are currently 17 in the Phoenix metropolitan area, which includes the dynamic college town of Tempe, the wealthy Phoenix suburb of Scottsdale, and the entirety of Maricopa and Pinal counties.

The PostNet franchise owners in the Phoenix metropolitan area are supported by Mark and Sarah King, who opened the first two PostNet Neighborhood Business Centers in Phoenix in 1994 and have overseen the growth of the brand as PostNet expanded throughout the Phoenix Metropolitan Area. Demand was so high for services, and the expansion of PostNet was so great, that the Kings sold their stores to devote their efforts to fully supporting other franchisees as area representatives.

“I have a lot of diversified experience,” Mark says. “I owned my own centers for 12 years and have done the day-to-day running of the business, so I am in step with what it’s like to start and run a successful business. I provide training and support. One of the things I’m proud about is that this group of franchisees has always worked together well and helped propel the brand forward. We have great people, and they have a great opportunity.”

Mark says Phoenix is “a very entrepreneurial area. There’s not an incredibly long history here — the population has grown tremendously over the past 50 years, so there’s nobody who can say they’ve been in business for 100 years and they’ve cornered a market. You can set up shop here and play on an equal field, and that has encouraged people to venture out on their own. There are many, many businesses here that start out as home-based businesses.

“They may start out by needing a private mailbox, which we can provide, and they need business cards, which we can provide. Then they need brochures. As you help them grow, their marketing needs grow — and we can continue to provide those solutions. We build long-term relationships with our customers, and as they grow, we grow.”

Market overview

The need for small business marketing solutions in the Phoenix metropolitan area is huge. In 2010, the U.S. Census Bureau counted 83,468 businesses in the area — and 71,000 of them had 19 employees or fewer. About 46,000 had five employees or fewer. That’s a key figure for PostNet. Small business owners must juggle a variety of functions to help their businesses succeed. Marketing is one of those functions, but it’s a responsibility that many small business owners struggle with because they either lack the knowledge, the skills, or the time to create professional-looking materials and execute a strong marketing strategy. PostNet takes much of the burden off their shoulders, providing expert guidance and then executing marketing plans, which allows businesses to focus on their core services while we help them gain visibility.

Here are more key numbers:

66,000: According to the Downtown Phoenix Partnership, that many people work within a one-mile radius of the downtown core — creating an incredible density of potential B2B customers for PostNet Neighborhood Business Centers to serve. If you are willing to go out and meet them, and help them improve the way they market their services, you can have a big impact.

17,000: The number of businesses in the thriving college town of Tempe, 10 miles from Phoenix, where more than 40% of residents have a bachelor’s degree or higher, and business ideas constantly percolate.

No. 5: The National Federation of Independent Business ranked Phoenix as the No. 5 “Best City for Opening and Operating a Small Business” in the country.

Learn more about ‘the business behind America’s small business’

PostNet franchises have an outsized impact in their communities by becoming a go-to resource for small business customers. As you grow your business, you’ll be helping other businesses grow. To learn more, fill out a form to download our free franchise report and start a conversation, or visit our blog to read stories about franchise owners like Lovely Unique Mitchell and Sandi Fleming, who own a PostNet Center in Tempe, Arizona. You can also call us directly at 480-236-1031. We look forward to talking with you!